Once associated primarily with rehabilitation and niche studios, Pilates is now practised across age groups, not because it promises rapid transformation, but because it delivers something rarer in contemporary fitness: consistency without feeling overburdened.

It's not that Valentine's Day is overrated; it's boring how we've narrowed its scope. Falling into the marketing ploy of the week itself, most view Valentine's Day in a specific light. This time, we choose to celebrate it differently.

From reworking Indian craft to expanding into new categories, Anamika Khanna reflects on the journey of AK|OK, its global growth, and what lies ahead.