Updated: Nov 2, 2020
As we as a country move inwards and look towards homegrown labels, there is a focus on Indian handicrafts, textiles and artisanal craftsmen. The theme for the year 2020 is undeniable India's rich cultural heritage, and the beautifully unique crafts. Homegrown labels are stealing the spotlight (and rightly so), with a flourishing market of young designers showcasing the brilliance and vast heritage of Indian culture.
Taking pride in the nation's vast creativity is one such designer - Sruti Jindal. The young talent is trying to revamp Indian textiles in silhouettes to fit the modern-day woman who is fun, feminine, yet powerful, and wants to stand out in the crowd. Her flirty, youthful and playful designs are inspired by India's rich culture, textile heritage and the free-spirited, bohemian lifestyle of living between cultures and embracing others outside of our own tribe. Jindal seamlessly combines traditional Indian sensibilities with the global audience through silhouettes crafted in handwoven fabrics. Every piece from the collection makes you feel alive and ready to take on a new adventure.
“When you’re travelling between countries, you realize there are some perfect moments where our differences become our similarities,” says Sruti.
Going a step further, Jindual's USP lies in the fact that the collection features silhouettes that look as good on a woman in her 20's as on someone in their 60's. Combining Indian weaves with contemporary silhouettes, Sruti's label is a one-stop-shop for western wear and Indian wear with an ethnic touch. Characterised by easy-breezy silhouettes and an earthy colour palette with pops of vibrant hues, the pieces are comfy yet high on the style quotient.
While summer is receding, some things last forever. Season after season, dresses and feminine silhouettes will reign supreme. A wardrobe MVP for the warmer months, bohemian fashion is evergreen. Think a day out on the streets, a music festival or a sundowner on a beach, don't all these occasions scream out Bohemian? So if you're looking to experiment with a bohemian vibe for your next beach vacation, or even add some modern silhouettes to your wardrobe, Sruti Jindal has you covered. A mix of ready to wear as well as capsule festive collection, the collection includes handwoven cotton and silks featuring mixed length dresses, tops & tunics, pants & skirts and indo-western kurtas.
But given the fact that the festive season is around the corner, vacations are sure to be put away for the Christmas and the New Year. So, as the festive season inches closer, it's time to stock up on your favourite ensembles to wear for the festivities. Jindal's Indian wear features fusion lehengas with draped blouses & crop tops, jumpsuits & draped sarees, kurtas and tops & tunics. Here's a round-up of some the best festive pieces from Sruti's collection.
The best part? Sruti has taken the pledge towards eco-friendly and sustainable fashion. The young designer shared the brand's vision to ensure fashion sustainability, "Although there’s no such thing as completely eco-friendly clothing and all garments do have some negative impact on the environment, but we are trying to make a difference. Sustainable fashion or ethical/slow fashion as we prefer calling it takes into account the entire process of the product. From design to fabric to production and finally our packaging that is created with handmade paper using cotton waste. We as a brand promote buying a few pieces in evergreen styles and use the waste material to create accessories. Most of our agreements are made using natural dyes to reduce the harmful impact on the environment. By providing weavers and our direct staff with a stable income that can improve their lives we indulge in fair trade."
Sticking to the Indian cultures sentiments and value system of inheritance over generations, the brand re-designs old saree that has been passed down over generations.