A good hair day can make your day, and who better than the B-Town queen to give us a low down on the best hair care regimen? Being the brand ambassador for DTC haircare brand St.Botanica, the star is a firm believer in using natural ingredients. “I deeply resonate with the philosophy of the brand and their product formulations which are derived from nature's most exotic ingredients from across the globe. St.Botanica is a brand I trust to keep my hair looking fabulous all year long and I’m glad to be associated with the brand,” shares actor & Brand Ambassador Kareena Kapoor Khan.
Years into the business, the brand launched its first-ever TVC with Kareena Kapoor Khan. Offering a varied range of premium hair care products the campaign throws light on wear and tear that your hair goes through on a daily basis. Going further, the TVC introduces their Moroccan Argan Shampoo, a core part of the Moroccan Argan Range of hair products. The power of Moroccan Argan for hair care has often been spoken about not only does your hair helps battle and reverse damage caused by styling, heat, and exposure but also gives you glamourous hair that shines. St. Botanica’s Moroccan Argan Oil is carefully curated using Omega 3 & 6, vitamins, minerals and antioxidants that revive dull and damaged hair through intense nourishment and conditioning.
Commenting on the campaign, Sukhleen Aneja, CEO, Beauty & FMCG Brands, The Good Glamm Group says “With St. Botanica we are introducing the power of highly efficacious exotic natural ingredients in toxin-free paraben-free formulations. We are bringing in the power of Moroccan Argan in our range of shampoos and conditioners. Moroccan argan is a rich source of Omega 3 and 6. It deeply nourishes your hair so that you can enjoy styling, spraying blow-drying without any fear of damage.”
We caught up with Kareena Kapoor Khan to know all about her hair care regime and why she swears by St. Botanica.
What is the secret to your shiny-glossy hair?
I believe you get the shine and gloss only if your hair is deeply nourished. I get that from the regular use of my oil, and conditioner and closing it with a serum post-wash. I oil my hair overnight every week no matter what but in winters it is a must! I also love a hot oil massage as it really nourishes my scalp.
A few hair care tips you swear by?
The nutrition we eat reflects in our physical health and our skin and hair. That’s why it is crucial to eat a vitamin-rich diet including all fruits and vegetables and healthy fats like Ghee.
Tell us a little about your hair care regime?
My hair care routine includes a deep oil massage once in a while. I use the St. Botanica Moroccan Argan Oil followed by shampooing and conditioning my hair. I also use the hair mask about 2 times a week for deeper nourishment. I’m a big believer in natural but effective ingredients to nourish my hair.
What is your hair care philosophy?
I really love my hair and always have been obsessed with styling them. All the heat can damage the hair easily which is why my philosophy is that protection is better than cure. I style my hair but also protect them from all sorts of damage. The key to that is to find the right product that can help you do so.
What makes St.Botanica different from other hair care brands?
St. Botanica is a brand that uses the most exotic ingredients to provide the deeper nourishment that our hair needs. St. Botanica's belief in perfecting the art of hair care with high-quality natural bio-actives is something I deeply resonate with. Its extensive research-based formulations contain exotic ingredients and steer away from preservatives, parabens, mineral oils, and synthetic colours, which definitely sparked my interest. It's a brand that delivers amazing results.
One thing you love about St.Botanica Moroccan Argan range?
I love the St.Botanica Moroccan Argan Haircare range for its deeply nourishing properties. My two favourites are Moroccan Argan Hair Oil & Moroccan Argan Shampoo. Oiling is something that I strongly follow every week, whereas shampoo has Moroccan Argan with Omega 3 and 6 that deeply nourishes my hair.