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Luxury Korean Skincare Brand Sulwhasoo Launches In India

The lockdown has given us the leisure of time to indulge in what we love. While our hobbies and hidden talents are manifesting themselves, following a meticulous skincare regime is topping the charts.

Korean skincare is known to be the best among all, and for all those of you who are Korean skincare fanatics we have some good news! Korea's luxe and popular skincare brand, Sulwhasoo, has launched in India exclusively with Nykaa. It may be a tough time for a beauty skincare brand to foray into the market, but when it's a label like Sulwhasoo we all want to get our hands on their bestsellers.

Sulwhasoo is a part of the Amorepacific group, the largest beauty company in Korea, that has previously launched Innisfree, Laneige and Etude in India. Now, it's time for Amorepacific’s signature luxury brand, Sulwhasoo. The brand has dedicated 50 years of research on legendary Korean Ginseng and rare elements from the scarce plant. Ginseng provides restoratives properties, gives us renewed energy, and infuses our skin with vitality. With in-depth research, Sulwhasoo has formulated innovative skincare solutions to awaken the skin’s radiance with a healthy glow. Sulwhasoo presents beauty that finds harmony of body and mind, inside and out. Holistic beauty is completed with natural fragrances, smooth textures, and beauty rituals that awaken your five senses, and unique holistic care products that heal body and mind. The brands ideology is to empower women to care deeply for their health and beauty with a complete method of restorative treatments to help them regain harmony and balance. Known to give your skin the perfect glow and radiance, Sulwhasoo products are ideal for those looking to achieve flawless, dewy skin.

Moving over Ginseng, the brands focus ingredients include, Peony to replenish and regenerate the skin, Scared Lotus to enhance rejuvenation, Solomon’s Seal to provide nourishment, White lily brings the skin’s healthy glow and Rehmannia to unify and join them together, providing elasticity and strength. The high-performance products synergize and care for the skin’s regenerative power, vitality, glow, nourishment, and elasticity.

We are delighted to introduce Amorepacific’s signature brand, Sulwhasoo, in India. While Innisfree, Laneige and Etude brands are running active on Nykaa, a leading retailer in the Indian beauty market, we are pleased adding Sulwhasoo that will bring luxury skincare to our Indian consumers." says Michael Youngsoo Kim, Head of Amorepacific APAC RHQ. With over 50 years of experience in the brand history. I believe our customers in India are going to experience Sulwhasoo’s unique beauty solutions and to create more sophisticated and healthier skin care routines in future” he further adds.

Sulwhasoo will foray into the India market through Nykaa's online platform with a range of products including two of their best selling products, First Care Activating Serum and Concentrated Ginseng Renewing line and Essential line.

Sulwhasoo First Care Activating Serum, Rs 6,200

With one bottle of this super seller being sold every 10 seconds in Korea, this unique serum is designed to be the first step post-cleanse. This creates the ideal canvas and boosts the effectiveness of skincare that is applied afterwards. The secret ingredient is JAUM Balancing Complex™, a potent cocktail of five Korean herbs ( Sacred Lotus, Peony, Solomon’s Seal, White Lily and Rehmannia) that hydrates, nourishes, and visibly firms the complexion to provide a healthy glow.

Concentrated Ginseng Renewing Cream, Rs 17,000

Transforming skincare this bring together the ginseng root with its leaves, stems, flowers and berries to create an innovative skincare solution. This luxe cream with a silk-smooth texture offers long-term hydration, minimizes visible signs of aging, and helps replenishes skin's moisture, delivering a healthy, youthful complexion and an incredibly dewy glow.

In recent years, Nykaa has led the Korean beauty conversation in India, focusing on educating Indian customers on the novelty of the products and ingredients. This has resulted in an incremental growth of the skincare category as our customers become more demanding and discerning about their choices. We are very excited to launch Sulwhasoo in India with its unique and innovative solutions which are sure to delight our customers” said Falguni Nayar, Founder & CEO of Nykaa. 

*The products will be launched of Nykaa in the second week of July 2020.


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