Keshav Arya, Founder of PureLuxe, breaks down how the Middle East conflict is quietly reshaping Indian outbound travel. From longer routes and rising airfares to the growing “Look East” shift, here’s how travellers are rethinking where—and how—they travel in 2026.

By Hamza Patel, Managing Director & CEO, AP Group India’s luxury landscape is undergoing a major shift. For years, luxury purchases in the country were mostly driven by status or special occasions. For years, luxury consumption in the country was largely driven by status and occasion-led purchases. Today, however, a new generation of consumers is redefining what luxury means, shifting the conversation toward craftsmanship, experience, and personal identity. The modern Indian luxury buyer...

The resurgence of the '90s blowout in 2025 transcends nostalgia, positioning itself as the ideal hairstyle for the modern digital era .