What's New In Beauty: The August Edit

This month’s beauty shelf is all about the little upgrades. Lip oils are getting more indulgent, fragrance is becoming something you can mist from head to toe, and makeup is blurring the line between colour and care. Familiar names are reworking everyday essentials, while newer launches are finding ways to make beauty feel more sensory, more effortless and, frankly, more fun. Here are all the new beauty launches worth paying attention to this August.

BVLGARI Omnia Amethyste Eau de Parfum

BVLGARI’s Omnia Amethyste brings a softer, more floral side to the iconic Omnia collection. Built around iris and rose, the fragrance feels fresh and powdery without becoming overly sweet, with a delicate trail that sits close to the skin. It’s the sort of scent that works beautifully when you want something polished but understated.

Fenty Beauty Shake ’N Play Liquid Blush

Fenty Beauty’s Shake ’N Play makes liquid blush considerably less intimidating. The lightweight formula can be built from a sheer wash of colour to a bolder flush, while the squish-tip sponge makes application almost impossible to overthink. It leaves behind a natural, blurred finish and is water and transfer-proof, designed to last for up to 12 hours.

Marc Jacobs Daisy Wild Eau So Extra

Marc Jacobs takes Daisy Wild somewhere considerably sweeter with Eau So Extra. Creamy banana and juicy pear meet the unusual chocolatey floral note of Chocolate Daisy, before settling into vanilla, amber and vetiver. The result is playful and gourmand, but still unmistakably Daisy — youthful, bright and a little unexpected.

Lakmé 9to5 HyaGloss Lip Oil

Lakmé’s HyaGloss Powerplump Lip Oil is for anyone who wants the high-shine look of a gloss without the uncomfortable sting of a traditional plumping product. Peppermint oil, hyaluronic acid and vitamin E give lips a cool, hydrated feel while leaving behind a juicy, fuller-looking finish. It’s lip care, shine and a little bit of plumpness in one swipe.

Maybelline New York Lifter Gel Lip Oil-in-Gel

Maybelline’s Lifter Gel takes the glossy lip trend and makes it considerably more comfortable. Its oil-in-gel formula combines 58% oils with hyaluronic acid and passionfruit oil for a lightweight, non-sticky finish that leaves lips looking almost glass-like. Even better, the click-twist applicator means you get just the right amount without the usual mess that comes with a lip gloss.

D’you Dual Retinoid Treatment

D’you’s Dual Retinoid Treatment takes the more serious side of skincare and makes it easier to fit into an everyday routine. The formula works with two forms of retinoids to target concerns like texture and ageing, while the cream keeps the experience more comfortable. It’s the kind of night-time treatment that quietly does the work while you sleep.

ETUDE Dear Darling Marker Tint

ETUDE turns lip colour into something that feels almost like doodling with its Dear Darling Marker Tint. The crayon-like formula glides onto lips with a vivid wash of colour, leaving behind a lightweight, moisturising finish that stays put. Available in playful shades from Raspberry Pop to Apple Candy, it’s makeup that feels as fun to apply as it is to wear.

YSL Beauty MYSLF L’ABSOLU

YSL Beauty's L’ABSOLU is the most intense interpretation of the fragrance yet. Sparkling ginger and cardamom bring a cool-spiced opening before giving way to radiant orange blossom and a warmer, sensual patchouli base. Even the bottle gets an upgrade, arriving as a sleek metallic mirror monolith that feels every bit as bold as the fragrance inside.

Sephora Collection S+ Colour Trend

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Colour gets a playful update with Sephora Collection’s S+ Colour Trend. Built around expressive shades, glossy finishes and products made to be mixed and matched, the collection encourages a little more experimentation with everyday makeup. It is bright, fun and deliberately uncomplicated; essentially an invitation to stop playing it safe with colour.

Anastasia Beverly Hills Lip Velvet Collection

Anastasia Beverly Hills is giving the matte lip a softer personality with its Lip Velvet collection. The whipped, lightweight formula delivers rich colour with a diffused, soft-focus finish that makes the lips look smoother rather than overly made up. It is a statement lipstick for anyone who likes their colour bold but their texture almost imperceptible.