Just In: The Hottest Beauty & Fragrance Launches This May

April didn’t hold back—and if that was any indication, May is coming in even stronger. From major brand moments to a wave of new beauty and fragrance launches, there’s plenty already lining up in carts. With Rihanna bringing Fenty Beauty into the spotlight in Mumbai, the beauty scene feels more charged than ever, setting the tone for a month that’s equal parts high-performance and high-impact. Add to that SK-II expanding its presence in India, and it’s clear that both global icons and cult favourites are reshaping routines in a big way.

May’s beauty landscape leans into a more thoughtful, ingredient-led approach—where performance meets sensorial appeal and everyday ease. As temperatures rise and humidity starts to settle in, this month’s launches reflect a shift towards lightweight textures, multi-functional formulas, and long-wear finishes that don’t feel heavy on the skin.

What we see here is May’s launches signal a clear shift: products that work harder behind the scenes while feeling lighter on the surface—exactly what the season demands.

Our picks of Beauty & Fragrance Launches to Keep On Your Radar this May

Fenty Beauty Fine Linez Precision Gel Eyeliner Pencil

A creamy gel eyeliner that glides on seamlessly and sets into a waterproof, long-wear finish built for heat and humidity. The built-in clean-up tip allows for quick blending or sharpening, making it easy to switch from soft definition to sharp lines. Formulated with flexible film-formers and high-intensity pigments, it delivers rich colour payoff without tugging. Emollient waxes ensure a smooth glide while locking the formula in place once set.

Price: ₹2,700, buy it here SK-II Facial Treatment Essence

An iconic essence formulated with over 90% PITERA™, designed to improve texture, brightness, and overall skin clarity. Its lightweight texture absorbs instantly, making it a staple first step. Rich in vitamins, amino acids, and minerals, PITERA™ helps support cell renewal and hydration, improving skin resilience and radiance over time.

Price: ₹16,000, buy it here Xtovia Full Hair Revival System

An intensive repair system powered by NanoEncapX™, CutiCloneX™, and LipidMimicX™ technologies to rebuild internal hair bonds, repair cuticle damage, and restore the lipid barrier. With continued use, it leaves hair stronger, smoother, and visibly healthier. Infused with bond-building actives, lipid-replenishing agents, and conditioning polymers, it works at multiple levels—strengthening from within while sealing and smoothing the surface. What you can keep an eye out for in this set is the Reconstruct Spray, Repair Mask, Hydrating Shampoo, and Smoothing Conditioner.

Price: ₹1,400, buy it here

Bvlgari Man Wood Essence Parfum

A deeper, more textured take on the original, this parfum layers coriander and Sichuan pepper over a heart of cypress and cashmere wood, finishing with a warm vetiver base. The scent feels grounded yet refined, with a lasting woody trail. Built around natural wood extracts and aromatic spices, the composition balances freshness with depth, while resinous base notes enhance longevity and diffusion.

Price: ₹17,200, buy it here Acqua di Parma Buongiorno La Collezione

A collection of five “skin scents” designed to sit close to the body, offering a subtle, intimate fragrance experience. Crafted by Fabrice Pellegrin and Olivia Giacobetti, it leans into softness over projection. Each formulation focuses on sheer musks, delicate florals, and lightweight citrus accords, creating a barely-there veil that evolves gently with body heat.

Price: ₹33,600, buy it here

The Ordinary UV Filters SPF 40 Serum

A lightweight, layerable sunscreen that blends seamlessly without a white cast, making daily sun protection effortless. Designed to sit comfortably under makeup or on bare skin. Powered by a mix of modern UV filters for broad-spectrum protection, the formula is suspended in a hydrating base with humectants that help maintain moisture while shielding against UV-induced ageing.

Price: ₹1,500, buy it here

KAYALI Eden Collection: Sweet Peach | 35 & Plush Pear | 23

A fruit-forward duo inspired by sunlit orchards—Sweet Peach leans warm and addictive, while Plush Pear feels soft and dewy. Both are designed for layering or wearing solo. Blending juicy fruit accords with floral notes and creamy gourmand bases, the compositions balance brightness with depth, creating a rounded, long-lasting scent profile.

Price: ₹8,600, buy it here

Anastasia Beverly Hills Launches New Shades in Matte Lipstick

Now available in Berry Mocha, Soft Haze, Mauve Cloud, Spice, Hazelnut, and Peony, this formula delivers full pigment in a single swipe with a comfortable matte finish. It stays lightweight without cracking or feathering. Enriched with emollient esters and conditioning agents, it maintains lip hydration while offering a soft-focus, velvety texture that wears evenly throughout the day.

Price: ₹2,900, buy it here

Nykaa Cosmetics Undercover Concealer

A skincare-infused concealer that hydrates, brightens, and smooths while delivering seamless, natural coverage. It blends easily for under-eyes or spot concealing without creasing. Formulated with hyaluronic acid, niacinamide, and coffee seed oil, it treats as it covers. The built-in brush and precise applicator allow controlled, on-the-go use, while 15 shades cater to Indian skin tones and undertones.

Price: ₹699, buy it here

Tint Cosmetics Soft Muse Body Oil

A lightweight, fast-absorbing body oil designed for humid climates, delivering hydration without a greasy residue while leaving a soft glow. The vanilla, amber, and musk scent lingers subtly on the skin. Formulated with a blend of nourishing oils rich in fatty acids and antioxidants, it helps strengthen the skin barrier while locking in moisture for longer-lasting softness.

Price: ₹699, buy it here

Thou Beauty The Limitless Easy Blend Stick

When it comes to humid weather, a lightweight, fuss-free formula is key—and this creamy stick delivers just that. It melts seamlessly into the skin, giving a natural, buildable flush without caking or feeling greasy. Ideal for quick, on-the-go use across cheeks, lips, or eyes. Infused with peptides and hyaluronic acid to hydrate and plump, along with vitamin E and pomegranate oil for nourishment.

Price: ₹1,250, buy it here

Refine Beauty Trio Capsule

A multi-use set of lip balms, tints, and glow sticks designed for quick, on-the-go application. The melt-on-contact formulas make touch-ups effortless while offering a natural, skin-like finish. Infused with skincare ingredients like nourishing oils, butters, and light-reflecting pigments, each stick hydrates while adding colour and glow in one step.

Price: ₹2,397, buy it here

The Formularx Sun Relief Ceramide Silk Sunscreen SPF 50 PA++++

A multitasking sunscreen that combines high UV protection with barrier care, delivering a lightweight, non-greasy finish ideal for daily wear. Packed with ceramides to strengthen the skin barrier, along with niacinamide, peptides, and hyaluronic acid, it hydrates, brightens, and supports overall skin health while protecting against sun damage.

Price: ₹699, buy it here

Etude Sugar Coloring Jelly Balm

A glossy, tinted lip balm that delivers hydration with a juicy, translucent finish. The playful doughnut-shaped applicator ensures smooth, even application. Formulated with moisturising agents and gloss polymers, it locks in hydration while evenly distributing pigment for a plump, glassy look.

Price: ₹800, buy it here

Lesscare Twice As Nice Daily Duo Cleanser

For those who want the benefits of double cleansing without the extra steps, this first-of-its-kind formula simplifies the routine into one. Designed to deeply cleanse while remaining gentle, it removes buildup without stripping the skin. Housed in a unique tube-in-tube packaging, it delivers a dual-phase cleanse—balancing pore-purifying actives with a soothing, skin-friendly base.

Price: ₹1,200, buy it here

La Pink Hydrating Body Mist

These mists are infused with hyaluronic acid, bringing a skincare-first approach to everyday fragrance. Designed to be lightweight and non-drying, the mists deliver a fresh, dewy feel while helping keep skin hydrated with every spray. Available in four variants—Exotic Love, Divine Spark, Velvet Kiss, and Golden Muse—the range reflects a growing shift towards hybrid beauty, where fragrance aims to go beyond scent to offer skin benefits. Price: ₹250, buy it here

FOY 7-In-1 Face Lifting Beauty Device

Though we wish our daily beauty products could do it all, this multi-functional device comes close—targeting toning, lifting, and overall skin rejuvenation from the comfort of home. With consistent use, it helps create a firmer, more sculpted appearance. Combining microcurrent, LED therapy, and gentle heat, it works to stimulate circulation, boost product absorption, and improve skin elasticity—making it a smart addition to any results-driven routine.

Price: ₹8,999, buy it here Guerlain L’Homme Idéal Cologne Forte

A fresh yet intense cologne for men that balances citrus brightness with deeper, masculine undertones—ideal for warmer weather without losing depth. Built with vibrant citrus accords layered over aromatic and woody notes, the composition is designed to feel refreshing yet long-lasting on the skin.

Price: ₹14,450, buy it here Forest Essentials Launches Panchpushp

Designed as a summer-focused ritual, the Panchpushp range brings together five flowers—rose, marigold, crocus, jasmine, and kewda—each chosen for its natural affinity with skin exposed to heat, humidity, and dehydration. The collection is centred around restoring balance while keeping the skin calm, hydrated, and refreshed. Featuring a Serum-Infused Facial Mist, Overnight Sleeping Mask, Light Hydrating Facial Gel, and Luxury Sugar Soap, the range is powered by antioxidant-rich floral extracts and nourishing botanicals. Price: Available on site, buy it here

GoodSide Good Kiss Ceramide Lip Treatments

As chapped lips seem to bother us all the time, this barrier-repair focused lip treatment is determined to deeply hydrate and restore them. It leaves lips soft, smooth, and visibly healthier. Packed with ceramides to strengthen the lip barrier, along with emollients and humectants, it locks in moisture and prevents further dryness. It's available in 5 versatile shades that go from daylight fits to evening glossy chic!

Price: ₹890, buy it here KIKO Milano New Kind by KIKO Collection

Designed for those who prefer effortless, everyday beauty, Kind by KIKO brings together makeup and skincare in one gentle, skin-first range. From the Soft Matte Lipstick and Hydra Balm Foundation to the Gel-to-Foam Cleanser and Lip Oil, the collection covers essentials for a complete routine. Formulated with skin-loving ingredients and a focus on comfort, the range prioritises lightweight textures, blendability, and a natural finish.

Price: ₹599, buy it here WishCare Daily Tinted Fluid Sunscreen

A lightweight tinted sunscreen that evens out the complexion while providing daily sun protection—ideal for minimal, no-makeup days. Designed to blend seamlessly, it leaves no white cast while giving a natural, skin-like finish. Formulated with ginseng, niacinamide, and D-panthenol, it hydrates, soothes, and supports overall skin health. Powered by advanced UV filters, it protects against sun damage while offering sheer, breathable coverage. Available in 12 shades (that can almost fit in most of the Indian shade range spectrum) to suit a wide range of skin tones. Price: ₹599, buy it here

O3+ Mijoo Korea Legacy Cushion Cream Rice Moisturiser

A lightweight yet nourishing moisturiser inspired by Hanbang skincare, designed to hydrate, brighten, and improve elasticity. Formulated with ginseng, niacinamide, ceramides, and rice-derived extracts, it strengthens the barrier while delivering a soft, luminous, glass-skin finish.

Price: ₹830, buy it here

Kimirica Vegan Fragrance Collection 

A range of seven fragrances, each capturing a distinct mood—from festive florals to smoky, woody blends. The Experience Set offers travel-friendly formats for easy use. Crafted using layered accords of florals, spices, woods, and gourmand notes, each scent is designed to evolve gradually, creating a more immersive, long-lasting experience.

Price: ₹4,990, buy it here

Clinique Moisture Surge™ Range

A hydration-focused duo featuring the 100H Auto-Replenishing Hydrator and Active Glow Serum, ideal for maintaining fresh, radiant skin in humid weather. Formulated with humectants like hyaluronic acid and gentle exfoliating acids, it boosts moisture retention while refining texture and enhancing natural glow.

Price: ₹6,750, buy it here

Justhuman Melt-It-Like-Milk Cleansing Balm

A buttery cleansing balm that melts into a milky emulsion, effectively removing SPF, makeup, and impurities without stripping the skin. Powered by emollients and gentle surfactants, it dissolves buildup while maintaining the skin’s natural moisture balance, leaving it soft and comfortable.

Price: ₹2,550, buy it here

Truth & Hair Root Touch-Up Hair Mascara

A quick solution for covering grey roots, featuring a dual-format design for precision and seamless blending. Ideal for in-between salon visits. Formulated with temporary pigments and lightweight binding agents, it adheres to hair strands without stiffness, delivering natural-looking coverage that washes out easily.

Price: ₹790, buy it here

New Shades in Anastasia Beverly Hills Matte Lip Liner

ABH Lip Liner delivers full-pigment colour with a creamy, velvety-matte finish for effortless shaping and contouring. The smooth, wax-based formula glides on seamlessly without tugging or feathering, ensuring precise, defined lips every time. Designed for comfortable, long-lasting wear, it can be used to outline, fill, or layer with other lip products. Now available in newly added shades, Stormy, Cinnamon, and Midnight Rouge

Price: ₹2,200, buy it here

New Shades in Kiro Matte With Velvet Soufflé

Kiro’s Velvet Soufflé Soft Matte Lipstick brings that vision into focus with clinically proven 59% hydration improvement, 23% barrier support, and 8-hour wear. Now expanding with four new shades, Rich Mocha, Carnival Red, Pumpkin Spice, and Primrose Pink, the range evolves to 16, extending a colour story thoughtfully calibrated for Indian skin tones, built on a formula that doesn’t just feel exceptional, but is measured to perform.

Price: ₹1,075, buy it here

Skin Bae Celimax Vita Retinal Shot Tightening Booster

Powered by 0.1% retinal and 3% Matrixyl 3000, this high-performance formula visibly smooths fine lines, refines pores, and improves skin firmness. What sets it apart is Celimax’s A-Shot delivery technology, designed to enhance absorption so actives work deeper within the skin, delivering a smoother, tighter, more hydrated look over time.

Price: ₹2,199, buy it here