New Beauty Launches We’re Adding to Cart This Month

Mid-year beauty launches have a way of arriving all at once, clamouring for shelf space and wallet share in equal measure. While some are already generating well-deserved buzz, others are simply too intriguing not to put on our radar. This month, we've rounded up all the new beauty launches making waves and why they deserve a spot on your vanity.

Clarins Double Serum Foundation

We were sceptical. A foundation that's also a serum sounds like a compromise in both directions, but the Clarins Double Serum Foundation earns the claim. The dual-chamber format keeps the makeup and serum components separate until dispensing. The result is coverage with a natural luminous glow. Thirteen plant botanicals, Matrixyl 3000 peptide, and Hyaluronic Acid work underneath 12 hours of medium-to-full coverage, and available in 37 shades, this one's the real deal.

Kiko Milano soft nude palette

There's something quite exciting about stumbling upon a new eyeshadow palette with fresh shades. Kiko's Soft Nude Palette is exactly that, ten neutrals in matte, pearly, and metallic finishes that blend without protest and build without patchiness. No filler shades, no glitter that goes rogue, no bold experimental shades which are often left untouched. Available in warm, neutral, and cool versions, this is the kind of palette you reach for on a Tuesday morning and a Saturday night without thinking twice.

Eucerin Anti-Pigment Cleansing Gel

Most people tackling pigmentation tend to focus on serums and SPF, often overlooking the very first step of their routine. The Eucerin Anti-Pigment Cleansing Gel makes a compelling case proves that a cleanser can do far more than we think. Formulated with a 2% AHA Complex featuring Lactic Acid and Glycolic Acid, it gently exfoliates dead skin cells, helping to create a smoother, brighter canvas before any treatment products are applied. While Glyceryl Glucoside helps maintain the skin's moisture balance, ensuring the formula feels comfortable rather than stripping. It's indeed a smart addition for anyone looking to elevate their pigmentation-fighting routine.

Anastasia Beverly Hills Micro Stroke brow pen

Looking for fuller, perfectly shaped brows? Anastasia Beverly Hills'micro stroke brow pen is your best friend. The 0.1mm tip is fine enough to fool people — the strokes look like hair, not pen marks, and it lasts for up to 24 hours without the formula turning ashy as the day progresses (the quiet failure mode of most brow pens).

Available in nine shades, with a custom spoolie brush for seamless blending and effortless brow styling. Humidity-proof and easy to use, it's the kind of beauty essential that delivers fuller, defined brows with minimal effort. If you've cycled through multiple brow pens and always ended up disappointed by noon, this is the one to try next.

YSL Libre Berry Crush

Libre Berry Crush doesn't try to reinvent the original — it just takes it somewhere warmer and a little more playful. The fragrance opens with a vibrant burst of Raspberry and Mandarin, lending a juicy freshness that feels perfectly suited to sunnier days. At its heart, the signature pairing of lavender and Bourbon Vanilla keeps it firmly rooted in the unmistakable Libre universe.

A touch of coconut in the base softens the dry-down, creating a warm, creamy trail that's smooth rather than overpowering, making Berry Crush a worthy addition to the Libre lineup, especially for warmer months.

Roberto Cavalli Verde Assoluto

Roberto Cavalli’s latest fragrance, Verde Assoluto, makes an impression from the very first spritz. It opens with an energetic blend of Pink Pepper, Bergamot and Mandarin, delivering a bright, sparkling freshness that feels vibrant. As the fragrance unfolds, a bouquet of white florals—Honeysuckle, Tuberose and Gardenia—takes centre stage, creating a rich and elegant heart that feels opulent without overwhelming the senses. The base is where it gets interesting — Cedarwood and Sandalwood softened by Praline, creating a slightly gourmand warmth that lingers well.

Equally striking is the bottle itself. Housed in a luxurious emerald-green flacon adorned with a gold hot-stamped logo, a regal snake-emblem cap and a metallic tiger-print collar. It's a Cavalli fragrance in every sense, bold, confident, built for people who don't want to smell like everyone else in the room.

Nars Light Reflecting luminizing collection

Everything in the Nars Light Reflecting Luminizing Collection shares the same core quality —a healthy, lit-from-within glow that looks like great skin rather than obvious makeup.

Leading the collection is the Luminizing Powder, available in five shades. Its innovative serum-powder texture blends seamlessly into the skin, delivering up to 10 hours of wear while diffusing light to create a soft-focus effect that brightens without looking overly shimmery. Complementing it is the Luminizing Blush, which strikes the perfect balance between colour and luminosity, adding a natural flush that enhances rather than competes with the skin's radiance.

The Luminizing Stick is perhaps the most versatile of the trio. With its balm-like, buildable formula, it glides effortlessly onto cheeks, eyes and lips, making it an easy addition to any beauty routine. Whether worn alone or layered together, the collection delivers the same result: fresh, luminous skin that looks as though you've had a full night's sleep and plenty of hydration.

Kama Ayurveda- Ashwara Reviving Body Scrub

Body care rarely gets the editorial attention it deserves, and Kama Ayurveda's Ashwara Reviving Body Scrub is a case in point. Built around Ashwagandha, one of Ayurveda's most revered adaptogens, it exfoliates with purpose, leaving skin genuinely smooth rather than just temporarily soft.

The Kama sensibility is intact, traditional formulation, luxury experience, no compromise on either. The scrub balances time-honoured Ayurvedic wisdom with a luxurious sensorial experience. It tackles rough elbows, dry knees, stubborn patches and dull, post-winter skin with ease, all without feeling harsh. The result is polished, healthy-looking skin that feels cared for rather than over-exfoliated. It's the kind of body care essential that quickly earns a permanent place in your routine, and leaves you wondering why you overlooked this step for so long.

Kayali The Freedom Collection

The Freedom Collection has earned a devoted following through its travel-friendly 10ml bottles, and the arrival of 50ml and 100ml formats feels long overdue. For those who have been carefully rationing their favourite scent from a discovery vial, the wait is finally over—all four fragrances are now available in full-size editions.

Musk Bouquet | 27 captures a radiant, solar floral character with notes of ylang-ylang, while Musk Santal | 34 leans into creamy sandalwood and fresh bergamot for a comforting, grounding experience. Musk Matcha | 45 brings a cool, milky sophistication with notes of oat and praline, and Musk Latte | 41 delivers a warm gourmand blend inspired by café notes and soft lavender. Distinct yet equally wearable, each fragrance has the depth and individuality to become a signature scent.

Smashbox Photo Finish Invisible SPF 45 Primer

The brief for the ideal SPF primer is simple and almost impossible to execute: protect, prime, and disappear. The Smashbox Photo Finish Invisible SPF 45 Primer gets closer than most.

A smooth formula, it dries completely clear with no white cast, doesn't pill under foundation, and doesn't sit heavily on skin. Global Pro Lead Artist Lori Taylor Davis describes it as breathable and beautifully lightweight, and after wear-testing, we agree. No trade-offs. Just SPF that actually works under makeup.

Kay Beauty x Saba Azad- Cashmere Lip Blur

The blurred lip is the lip trend of the moment, and Kay Beauty has executed it well in collaboration with Saba Azad. Hitting the store shelves in ten shades of nudes, pinks, reds, plums, browns, it's a formula with Avocado Oil and Vegan Collagen that's comfortable enough to forget you're wearing it. The cushion-effect applicator does the diffusing work for you; fingertips can take the blur further. The Style List's team tested it across five shades, and the consensus was clear: the formula lives up to the Cashmere name.

Esla Italy Hydra Special Range

ESLA Italy comes from over four decades of Italian salon expertise, and the Hydra Special Range feels like it. The hero ingredient Manna delle Madonie, a rare Sicilian phytocomplex, runs through the Shampoo and Conditioner, delivering the kind of softness and long-lasting hydration that a one-off hair mask simply can't replicate. The Evening Primrose Oil Serum is the step worth adding immediately applied to towel-dried hair, no rinse, instant result. Sulfate-free, silicone-free, vegan, dermatologically tested. For over-processed or seasonally damaged hair, this is a system, not a shortcut.

Innisfree and Toy Story

Toy Story 5 is now in cinemas, and Innisfree has launched its limited-edition Disney Toy Story Collection, bringing a dose of nostalgia to beauty shelves. The playful collaboration reimagines some of the brand's bestselling skincare essentials in vibrant packaging inspired by beloved characters, including Woody, Jessie, Bo Peep, Slinky Dog and the iconic Aliens. From hydrating serums and nourishing creams to everyday sunscreens, the collection transforms daily skincare into a fun, collectible experience, and we are here for it.

TOM FORD Eau de Grey Vetiver

Tom Ford's newest fragrance balances vibrant citrus freshness with refined woody warmth. Housed in a sleek smoked-grey fluted bottle accented with silver-toned detailing, the scent opens with an invigorating blend of spicy grapefruit and green bergamot, delivering an immediate burst of citrus freshness. As it develops, earthy vetiver takes centre stage, revealing a woody character that feels elegant and effortlessly refined. Amber woods and oakmoss add depth and dimension, while a clean musk accord leaves a sophisticated trail. It's a fragrance that feels just as suited to everyday wear as it does to special occasions.

PAC Cosmetics Magic Shine Control Gel Compact

We've tried enough pressed powders to know that most of them over-promise and under-deliver — either too chalky, too heavy, or gone by noon. PAC's Magic Shine Control Gel Compact is different enough to notice. The cream-to-powder texture presses on smoothly, absorbs oil without stripping, and leaves a soft-focus finish that actually holds through humidity. The Hyaluronic Acid and Jojoba Seed Oil keep it from feeling like you've just mattified your face into submission. Fragrance-free, vegan, cruelty-free, and ₹595. Genuinely hard to argue with.