Sanjay Gangwani Takes Us Through Ganga Fashion’s New Flagship Store in Surat

Tucked away in one of Surat’s most elegant neighbourhoods, the new Ganga Fashions store is a quiet retreat from the noise of the city — a space where tradition and modern design come together beautifully. The façade, with its clean lines, soft stone colours, and detailed lattice patterns, sets the tone for what lies within. Large glass windows offer a glimpse inside, where sunlight gently washes over rich fabrics, textures, and artful displays that seem to breathe with life.

As you step inside, the atmosphere changes instantly. The world outside fades away, replaced by a sense of calm and warmth. The interiors feel almost like an art gallery — earthy tones, handcrafted details, sculptural furniture, and flowing fabrics that move like art installations. Every corner is thoughtfully composed, telling a story of craft, culture, and care.

“In many ways, this store is a reflection of what Ganga stands for — where craftsmanship meets consciousness,” says Sanjay Gangwani, Founder of Ganga Fashions. The new store, he explains, is not just another retail space, but a natural evolution of the brand’s philosophy. “For over two decades, Ganga has been synonymous with elegance that bridges heritage and modernity. What began as a textile legacy has evolved into a fashion house that celebrates timeless design and Indian artistry.”

The new store, he explains, is a space meant to be felt with a design language that beautifully mirrors the philosophy. Earthy textures blend with handcrafted installations; curated artworks sit alongside sculptural furniture, creating a seamless balance between art and architecture. “The design narrative mirrors Ganga’s essence—rooted in tradition yet expressed through a modern, artistic lens,” Gangwani shares. “It feels less like a store and more like a gallery of modern craft — intimate, contemplative, and unmistakably Ganga.”

Choosing Surat for their first store was both a symbolic and sentimental decision. For Gangwani, this city is more than just a location — it’s home. “Surat isn’t just our base; it’s where Ganga was born,” he says, smiling. “The city has always inspired us with its balance of heritage and innovation—artisans, weavers, designers, and dreamers coexist here.” Opening the first store here, he adds, “felt like a heartfelt tribute to our roots and our people before taking the journey across cities. The story begins where it all started.”

The interiors, meanwhile, bring to life the idea of “quiet luxury.” Every surface, colour, and fabric has been chosen to evoke calm sophistication. “We wanted the store to feel like walking into a living atelier, where fabric breathes, textures speak, and time slows down,” says Gangwani. The design borrows from Indian minimalism and the beauty of imperfection, creating a space that feels warm, lived-in, and deeply personal.

To mark the store launch, Ganga Fashions also introduced an exclusive festive collection titled “Shagun.” It’s a tribute to festive artistry reimagined for today’s woman. “Each piece has been crafted to honour Ganga’s heritage while introducing fresh design directions,” explains Gangwani. The collection brings together handwoven textiles, intricate embroidery, and silhouettes that flow easily from celebration to everyday elegance. His personal favourite from the edit is the Tarmac Raw-Silk Sharara Kurta Set. “Its deep, earthy tone and intricate embroidery embody understated grandeur,” he says. “When styled with classic jhumkas and muted gold footwear, it perfectly balances tradition and modern refinement — a true reflection of Ganga’s festive elegance.”

As for what’s next, Gangwani hints at more to come. “This store is the beginning of a larger journey,” he says thoughtfully. The plan is to expand across India, with each space reflecting Ganga’s ethos while drawing from its surroundings. “We want to create stores that don’t just retail clothing, but reflect a way of life — considered, conscious, and deeply connected to the art of making.”