New Beauty Launches Worth Snagging This Month
- Alvira Dsouza
- Aug 6
- 12 min read
Updated: Aug 21
There’s something about this time of year—humid air, grey skies, the slow return of monsoon—that calls for a beauty routine reboot. Not a full overhaul, just a smart, seasonal switch-up with these fresh beauty launches. The latest beauty launches are efficient, elegant, and tuned into exactly what our skin, hair, and senses crave right now.
Hair feeling flat? There’s a new wave of volume-boosting duos that lift roots without the blow-dry. For lips, nourishing tints are quietly replacing bold lipsticks—hydrating, natural, and perfect for desk-to-dinner days. Fragrance-wise, the mood is soft power: luminous musks, sheer florals, and balmy woods that linger like a second skin. Whether you’re dodging frizz or looking to add a glow without piling on layers, this edit is about beauty that works with your rhythm, not against it. Consider it your mid-year upgrade, minus the overwhelm.
Fix My Curls On-The-Go Hair Heroes
Monsoon-approved and gym-bag-ready, Fix My Curls brings its cult-favourite formulas to travel size with On-The-Go Hair Heroes. These mini essentials—think leave-ins, gels, and cleansers—are designed to work with your hair, not against it, even in the most unpredictable weather.Made especially for curly, wavy, and textured hair, the set combats frizz, defines curls, and locks in hydration without weighing strands down. Plus, the compact packaging makes them perfect for quick touch-ups post-spin class, weekend getaways, or even just a humid day in the city. Finally, your curls can keep up with your lifestyle.
e.l.f. Cosmetics Glow Reviver Lip Oil Balm
Your beauty bag has just found its new favourites. e.l.f. Cosmetics continues its streak of affordable innovation with the Glow Reviver Lip Oil Balm—a hybrid formula that delivers the high shine of a gloss, the moisture of a balm, and just the right hint of colour. Perfect for low-maintenance days when you want a polished, plump pout without the stickiness.
Bobbi Brown Extra Color Shine Lip Balm
This balm is what I reach for when I want hydration and color without any fuss. It glides on like silk, thanks to jojoba and safflower oils, and instantly makes my lips feel soft, plump, and pampered. The shades are effortlessly flattering—think your lips, but better, with a bit of polish. No mirror? No problem. It’s swipe-and-go beauty that somehow still feels luxe and intentional. Perfect for work days, brunch dates, or those ‘just one more errand’ afternoons.
Sol de Janeiro Body Badalada Lotion
The cult-favourite Cheirosa 62™ scent just got a new partner: Sol de Janeiro’s Body Badalada Lotion. Think 24-hour, weightless hydration that feels like silk, with the joyfully addictive fragrance that made the brand an icon. Infused with Brazilian Sugarcane for surface hydration, a seven-weight Hyaluronic Acid blend to drench skin deep, and Brazil Nut Oil rich in vitamin E and omegas, it locks in moisture without heaviness. The result? Skin that feels plump, silky, and luminous, wrapped in that warm, golden gourmand scent.
Kiehl’s Truly Targeted Acne Solutions
A triple-threat innovation designed for stubborn blemishes, Kiehl’s Blemish-Treating Cleansing Paste works as a cleanser, spot treatment, and mask in one. Powered by 2% Salicylic Acid to refine texture, 4% Niacinamide to fade marks, and 0.2% Licorice Root to calm redness, it balances efficacy with gentleness. Finally—acne care that works without stripping.
Bioderma Atoderm Gel Douche & Stick Lèvres
Bioderma makes daily essentials indulgent with the Atoderm Gel Douche, a soap-free shower gel that cleanses while maintaining the skin’s natural barrier. Glycerin and Niacinamide hydrate and soothe, making it perfect for sensitive or dry skin. Pair it with the Atoderm Stick Lèvres, a pocket-sized lip balm that delivers instant comfort and long-lasting moisture to chapped lips. Together, they transform routine care into skin-loving rituals.
Davidoff Cool Elixir Women Perfume
Meet Davidoff Cool Elixir—a luminous, ambery-vanilla fragrance crafted for women who radiate elegance and allure. Vanilla’s gourmand richness meets delicate jasmine and oakmoss absolute, creating a signature that’s equal parts addictive and refined. Intense yet effortless, it’s designed for those who wear their sensuality like a crown. Now available across Sephora, Shoppers Stop, Lifestyle, Parcos, and Tira Beauty.
Juicy Chemistry Launches Juicy Actives Skincare Line
Juicy Chemistry has always been synonymous with clean, certified-organic beauty, but their new Juicy Actives line feels like a step into the future of skincare. By fusing biotechnology with biocompatible actives, they’ve created serums that are both results-driven and gentle—something not many natural brands can claim. The lineup includes a 10% Vitamin C + EGCG Serum for glow and even tone, a 2% Alpha Arbutin + D-Gallic Acid Serum for stubborn dark spots, and a 5% Lactic Acid + Flower Acids® Serum for texture and pigmentation. All are beginner- and sensitive-skin friendly, which makes them accessible without compromising efficacy. Our take? This is organic skincare reimagined—science-backed, thoughtfully formulated, and finally bridging the gap between “natural” and “high-performance.” Absolutely worth trying.
Killian Paris Makes Debut in India with Karan Johar
Kilian Paris has officially arrived in India—and trust Karan Johar to make its debut unforgettable. The luxury French fragrance house brought its bold, scent-fuelled universe to life with an opulent evening that celebrated glamour, artistry, and personal style. Guests were immersed in the world of Kilian through its five olfactive families, with icons like Angels’ Share, Good Girl Gone Bad, and Love, Don’t Be Shy taking center stage. The night flowed with cocktails inspired by each scent, dancing, and pure indulgence. Among those soaking in the magic were Ibrahim Ali Khan, Rasha Thadani, Seema Sajdeh, Sophie Choudry, and more. It was scent, sparkle, and storytelling—Kilian style.
ARKS debut scent ‘ARKS Day’
ARKS Day feels like someone bottled stillness, presence, and memory—and somehow made it wearable. There’s something deeply grounding about this scent: it opens with crisp citrus and settles into soft woods and musk that feel genderless, timeless, and quietly luxurious. Created by ARKS founder Ranbir Kapoor, it’s personal without being overpowering—a sensory nod to places, moments, and people that bring you home. What I love most is how it doesn’t demand attention—it just lingers in this warm, understated way, like your favorite hoodie or your signature playlist. It fits seamlessly into your life, becoming part of your identity without overshadowing it. And while this is technically ARKS' first fragrance, it already feels like a classic. If you’re someone who loves balance, subtlety, and stories told in scent, ARKS Day isn’t just a fragrance—it’s a ritual.
Anastasia Beverly Hills The Impeccable Range
Okay, Anastasia Beverly Hills just raised the bar—again. The Impeccable Blurring Second-Skin Matte Foundation is exactly what it sounds like: a seamless, breathable formula that gives your skin a velvety matte finish without ever looking flat or feeling heavy. Think of it as your real skin, but filtered and flawless. The coverage is buildable, so whether I want a barely-there tint or full glam, it adapts. The formula’s packed with hyaluronic acid for hydration, Bixa Orellana to blur pores, and Phytoglycogen for that lit-from-within glow. And don’t even get me started on the staying power—it holds up beautifully through long days, humidity, and everything in between. Paired with the setting spray, which locks it all in with a soft, skin-like finish, it’s a duo that really works. I’ve honestly stopped reaching for anything else. It’s confidence in a bottle—and it’s vegan, cruelty-free, and derm-approved. What more could you want?
Innisfree Volcanic Swirl Pore Mask
If you’re anything like me, you want skincare that actually works—and fast. Innisfree’s new Volcanic Swirl Pore Mask is one of those rare finds. It’s a 3-minute miracle that clears out your pores, smooths texture, and leaves your skin feeling soft, clean, and hydrated. The swirl of volcanic clay and hyaluronic acid feels luxurious, spreads like a dream, and rinses off without fuss. No tightness, no dryness—just that fresh, post-facial glow. It’s become my go-to for oily days and self-care nights. If poreless, balanced skin is on your wishlist, this mask seriously deserves a spot on your shelf.
Mago Launches Effortless Skincare for Men
Mago is cutting through the skincare noise with two no-fuss essentials that do the job—fast and effectively. The Charcoal Cleanse powder-to-foam formula gently exfoliates and purifies using activated charcoal and fruit enzymes, clearing out grime, dead skin, and stress. It’s the wake-up call your face didn’t know it needed. Follow it up with Hydra Hero, a lightweight yet nutrient-rich moisturiser that hydrates, repairs, and protects without any sticky residue. Packed with age-fighting actives, this duo is made for modern men who want real results without a complicated routine. Minimal effort, maximum payoff.
Yves Saint Laurent Beauty LIBRE L’Eau Nue
I’ve never met a summer scent quite like this. YSL’s Libre L’Eau Nue doesn’t just sit on your skin—it melts into it. The oil-in-water formula is light, fresh, and oddly addictive. Imagine soft orange blossom with a zesty citrus twist, bottled with sunshine and kissed with hydration. There’s no alcohol sting, just a dewy radiance that makes your skin feel (and smell) like a sun-drenched vacation. It’s minimalist, sensual, and feels like summer’s most luxurious secret.
Kimirica’s newest collection —The Gentleman
Elevated grooming gets a refresh with The Gentleman Range, a complete collection for the man who wants to smell, feel, and look good without overthinking it. With multitasking formulas like a 2-in-1 Hair & Body Wash and Face & Beard Cleanser, it’s functional, fuss-free, and indulgent. The warm notes of musk and amber leave a subtle yet sensual scent that lingers on skin. Whether you’re gifting it or keeping it for yourself, the sleek packaging and rich textures make it more than just self-care—it’s a statement in elegance and everyday luxury.
Simply Nam Pixie Dust
Back by popular demand, Pixie Dust from Simply Nam is the multitasking glow essential every beauty shelf needs. This iconic highlighter has a cult following—and for good reason. Its liquid-to-powder formula blends like second skin, delivering a high-shine glow with zero fallout or glittery residue. The single adaptive shade flatters every skin tone, leaving behind a soft-focus finish that feels hydrating and weightless. Whether you're going full glam or subtle shimmer, Pixie Dust layers beautifully without disrupting your base. Bonus: it’s water-based and glycerine-rich, so it nourishes while it sparkles.
Pixi Beauty +Hydra LipTreat
This launch is everything I want in a daily lip product—hydrating, tinted, and ridiculously easy to swipe on. PixiBeauty’s latest lip balm fuses skincare and color with its buttery, hyaluronic acid–infused formula that smooths and softens on contact. It adds the perfect sheer flush, like a dewy lip tint that’s been kissed with hydration. Ideal for no-makeup days, desk-to-dinner plans, or when your lips just need a little extra love. It feels as good as it looks—and it looks like your lips, only glowier.
Novology Acne Deep Clearing Cleanser
If your skin is over the drama but still breaking out, Novology’s Acne Deep Clearing Cleanser might just be your new skin savior. Powered by Thymol and Terpineol, this gentle gel-based formula goes deep into pores to fight acne-causing bacteria without stripping your skin. You’ll see visible improvement in as little as six washes—think fewer breakouts, cleaner pores, and smoother skin. It’s formulated to be hydrating and non-irritating, so even sensitive skin can benefit. Whether you’re tackling blackheads or calming inflamed spots, this is acne care that actually respects your skin.
Re/do Beauty Lash & Brow Growth Serums
Finally, lash and brow care that’s more science than guesswork. Re/Do Beauty introduces India’s first dual peptide-based serum system—one for lashes, one for brows—designed to support their unique growth cycles. Most serums in the market rely heavily on oils; these go deeper with Resulook, WKPep Pro-Lash, Redensyl, and a potent peptide complex. The lash serum is safe for the delicate eye area, while the brow formula boosts thickness without irritation. With regular use, expect fuller, healthier lashes and sculpted brows—no extensions, no gimmicks. Just targeted, thoughtful innovation where it matters most.
House of Aurae Zenith
Zenith is for those who lead with calm confidence and carry elegance in their stride. This bold yet minimal scent from House of Aurué opens with the brightness of bergamot, softens into a heart of creamy ylang-ylang, and finishes with the spicy warmth of anise. It’s floral, spicy, and quietly magnetic—crafted for the modern individual who doesn’t need to shout to make a statement. Every note lingers like a whisper of strength, making it a signature scent for those who own their space with grace and intention.
Clinique Introduces Even Better Clinical™ Vitamin Makeup SPF 50
Clinique just raised the bar with its Even Better Clinical™ Vitamin Makeup SPF 50—a skincare-meets-foundation innovation. This oil-free formula combines buildable coverage with SPF 50 and a vitamin-infused base that hydrates, brightens, and protects. Available in 28 adaptive shades, it gives skin a healthy, vibrant glow without clogging pores or leaving a white cast. The lightweight texture feels breathable, even in humidity, and it’s waterproof, sweat-resistant, and fragrance-free—perfect for sensitive skin. It’s makeup with serious skin benefits, designed for everyday wear with long-term payoff.
The Ordinary Multi-Antioxidant Radiance Serum
The Ordinary delivers yet again with the Multi-Antioxidant Radiance Serum—a skin defense powerhouse powered by eight cutting-edge technologies. Designed to tackle dullness, uneven tone, and early signs of ageing, this daily serum brightens, smooths, and shields against environmental stress. Vitamin C (Ascorbyl Glucoside) boosts glow, while ginseng extract calms and protects. Over time, skin looks clearer, more even, and visibly healthier. If your skin feels tired or overexposed from city life, this formula is your new armour—and it fits right into your minimalist, results-driven routine.
Runway Bows by Fonzie Folksy
Runway Bows by Fonzie Folksy is a scent made for the spotlight. Opening with sultry saffron and rose, it dances through warm notes of patchouli and sandalwood, and settles into a head-turning blend of leather and agarwood. It’s bold, spicy, floral—and impossible to forget. Designed to evoke your inner diva, this perfume is about commanding attention and leaving behind a trail of drama, power, and softness. Every spritz is a story, every note a mood. It’s the finishing touch for those moments when you're not just arriving—you’re making an entrance.
Givenchy Introduces Irresistible Eau de Parfum Nude Velvet
If confidence had a scent, this would be it. Irresistible Nude Velvet by Givenchy is the kind of fragrance that doesn’t just sit on your skin—it wraps around you like your favorite silk shirt. Light yet commanding, it opens with a refreshing burst of neroli and creamy almond milk, unfolding into the soft romance of Damascena rose and iris. The musky, woody base of cedarwood and ambrette lingers just enough to leave an unforgettable trail. There’s something deeply intimate about it—like a second skin, only better. It’s bold but not loud, sensual yet sophisticated. If you're drawn to fragrances that feel effortlessly magnetic, this one truly lives up to its name.
The Skin Diet Company Lip Barrier Butter
Your lips deserve better than basic balm—and this Lip Barrier Butter delivers. Infused with ceramides, tripeptides, and acai berry oil, it doesn’t just sit pretty; it repairs, strengthens, and seals in serious hydration. What I love most is the buildable tint—natural, soft, and just enough color to skip the lipstick. It’s rich enough for overnight healing, yet perfect for daytime protection too. Whether your lips are cracked, dry, or just need a glossy glow-up, this butter leaves them plump, nourished, and perfectly tinted. Available in three flattering shades, it’s lip care that treats, protects, and subtly enhances—all in one swoop.
Florian Hurel fHair Volume Up Shampoo & Conditioner
When the weather weighs your hair down, this duo lifts it right back up. The Volume Up Shampoo and Conditioner are a breath of fresh air for hair that craves bounce, body, and movement—especially in sticky, humid climates. Powered by Hyaluronic Acid, Hydrolyzed Wheat Protein, and D-Panthenol, the formula deeply hydrates while supporting structure and elasticity, giving your strands a soft yet voluminous finish. It smooths without flattening, nourishes without heaviness, and delivers that effortless, just-styled look—no round brush required. Think weightless shine, touchable lift, and hair that holds its own from root to tip. This is volume, redefined—clean, controlled, and quietly glamorous.
Shankara Brahmi Bhringraj Taila
Your hair oil just got a soulful upgrade. Shankara’s Brahmi Bhringraj Taila is rooted in the wisdom of Ayurveda, handcrafted using the ancient Taila Pak Vidhi technique to retain every drop of botanical potency. This deeply nourishing blend of Bhringraj, Brahmi, sesame, and coconut oils is slow-infused and incredibly restorative. It’s more than haircare—it’s a grounding ritual. Whether your strands are heat-damaged, colored, oily, or simply tired, this oil strengthens, hydrates, and balances from root to tip. Think less frizz, more shine, and a scalp that actually feels calm. One warm massage in and you’ll see why it’s a wellness essential.
Ossa Perfumes Gourmand Collection
The Gourmand Collection feels like a love letter to anyone who’s ever found comfort in a sweet treat or a familiar scent. It’s personal, warm, and a little nostalgic—like wrapping yourself in your favorite dessert without the sugar rush. From the cozy hug of Vanilla to the creamy, buttery charm of Caramel Éclairs, each fragrance taps into something emotional and indulgent. It’s the kind of collection you reach for on days you need a pick-me-up or just want to smell like joy. Honestly, it’s hard not to fall for something that smells this delicious and feels this comforting.
House of Beauty 7 Colors LED Silicon Face Mask
This high-tech mask might look straight out of a sci-fi movie, but it’s become my go-to ritual for skin that actually glows. Whether it's breakouts before a big day or dullness after a long week, the LED lights do their magic. Red light helps firm and smooth, blue zaps my acne into submission, and green calms and evens things out. It’s like having a mini facialist on call—minus the appointment. I just pop it on, chill for 10 minutes, and let the light work its quiet wonders.
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