It's time to upgrade your space with modern, contemporary and stylish home decor.
The wait is finally over.....this Spring-Summer, say hello to H&M HOME now in India. Opening doors the collection the designs are created in bright hues and playful shapes to bring in the new season with optimism and joyfulness. With their online launch on hm.com and e-commerce platform myntra.com on the 3rd March 2022, the soft launch will be followed with an in-store collection at Ambience Mall, Vasant Kunj in the near future.
“We are glad to finally bring H&M HOME to India and see it as an excellent complement to H&M’s existing offering. While fashion is in our heritage, H&M HOME takes the world as their source of inspiration and we hope many people will be able to find something they like in the collections, which include everything from classic basics to the latest trends at an affordable price point,” shares Amit Kothari, Regional Marketing and Communications Manager, South Asia, H&M.
Known to be a one-stop shop for design-driven interior and lifestyle destinations, the brand champions fashion-forward decor and accessories for every room and style. With an array of designs, the collection displays a minimalistic and contemporary aesthetic, and each piece from the collection is just what you need to spruce up your home. If art deco inspires the interiors of your home, these modern accents will be just the fit your humble adobe needs for a quick makeover. However, the collection has artistic pieces that will even perfectly complement a home that draws inspiration from European architecture and interiors - Art Nouveau.
As summer gets closer, invite the warmer days to your home with soft neutrals, abstract prints, and artistic shapes. Prepare for the brighter days ahead and create springtime zen in your home with updates in soothing shades of pink and light neutrals as you surround yourself with comforting and bohemian chic details and find pleasure in your everyday life at home.
What can you expect from the collection in India?
H&M HOME has launched in India with concepts that are divided into different rooms of the home: Livingroom, Bedroom, Bathroom, Kitchen and Kid’s room. The assortment ranges from timeless dinnerware and high-quality bed linen to modern textiles and stylish storage solutions. Further, taking inspiration from the season, neutral and pastel hues of lilace, green and yellows take centerstage. Keep an eye out for the spring 2022 collection which will offer comforting and bohemian chic details that call for soft simplicity. Think printed cushions in organic cotton, stylish baskets, abstract sculptural vases, boho-style rugs, pastel-coloured scented candles in edgy shapes. and accent pieces in glass that add mood-boosting elements to rooms. Declutter your space with stylish storage addition or upgrade your kitchen space with a little more organization. This season H&M HOME promises to be a functional and stylish addition to your space.
“We are very excited to finally launch in India. At H&M HOME, we are driven by our desire to make great design available to everyone in a sustainable way and offer products that enable people to be inspired and to express their own personal style in their homes. We simply can’t wait to introduce Indian interior lovers to the world of H&M HOME”, says Evelina Kravaev-Söderberg, Head of Design and Creative, H&M HOME.
The price range starts from INR 149 for beautiful pieces such as small plates, bowls and mugs and INR 7,999 for decor accessories in both soothing neutral tones and seasonal colourways. Take a virtual tour of the new collection and get shopping!
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