Bangkok is quickly becoming one of the world’s most exciting destinations for luxury shopping and experiences. With its vibrant culture, mix of modern skyscrapers, rich traditions, and a growing number of affluent shoppers, it’s no wonder that international luxury brands are turning their attention to the Thai capital. Beyond just flagship stores, brands are now creating immersive spaces that combine shopping, dining, and art. These concept stores are not just about selling products—they’re about storytelling, creativity, and connecting with customers on a deeper level.
After the buzz around Louis Vuitton Place Bangkok, the city is now home to yet another extraordinary concept store: Dior Gold House. Located in the upscale Ploenchit district, this stunning space blends fashion, art, and gourmet dining in a way that feels both luxurious and welcoming.
Dior Gold House is no ordinary store—it’s a breathtaking masterpiece that reflects the brand’s heritage and celebrates Thailand’s rich culture. As you approach the store, the first thing you’ll notice is its golden façade. The Dior Gold House is all about celebrating cultural exchange and amazing craftsmanship, blending French luxury with the creativity of Thai artistry. When you walk in, you’re stepping into a kingdom of dreams, where every little detail showcases Dior’s passion for art and design.
The outside of the Gold House is designed to reflect the famous townhouse at 30 Avenue Montaigne in Paris, where it all began for haute couture in 1946. Surrounded by beautiful gardens filled with vibrant plants, the structure shines in gold. This stunning look is brought to life by intricate mosaics and the incredible skills of Thai artisans, highlighting the connection between French style and Thailand’s rich culture. Inside, the space spans over 1,000 square meters with a modern vibe that uses natural materials like bamboo and wood. Throughout the interior, you’ll see Dior’s classic symbols—like the lucky star and the iconic toile de Jouy—creating an elegant and immersive environment.
As you explore, you'll find an impressive array of collections, from Maria Grazia Chiuri’s chic ready-to-wear pieces to Kim Jones’ cutting-edge menswear. The store also features shoes, accessories, bags, jewellery, and luxurious tableware from Dior Maison, all showcasing the brand’s legendary craftsmanship. To top it off, the Gold House doubles as an exhibition space featuring nine talented Thai artists. Among them are, Boonserm Premthada, whose eye-catching installations made from elephant footprints welcome visitors., Saran Yen Panya of 56th Studio, who gives a playful twist to Bangkok’s tuk-tuk for Dior and Wishulada Panthanuvong, whose sleek sculptures add a touch of sophistication to the space.
To enhance the experience, you’ll spot custom-made furniture, including eye-catching chairs designed by Eggarat Wongcharit and pieces by the Sumphat duo—Rush Pleansuk and Philippe Moisan—each blending style with practicality. A highlight includes the stunning Lady Dior bags crafted from bamboo, showcasing beautiful floral designs by Vassana Saima and Savin Saima.
A little extra magic comes from Café Dior by Mauro Colagreco, a fantastic spot that fuses high fashion with fine dining. Set among lush gardens, the café features dreamy decor using bamboo, designed by Korakot Aromdee, bringing the beauty of nature inside. The furniture, crafted by Saran Yen Panya, perfectly matches the café’s natural vibe. Chef Mauro Colagreco, known for his three Michelin stars, has created an exclusive menu inspired by nature and Dior’s legacy. Each dish reflects Christian Dior’s love for gardens, combining flavours, textures, and stunning presentations for a truly special dining experience. Highlights include a tropical treat that mixes pandan with the zesty flavours of combava and lime, s refreshing iced cone filled with rose milk, lychee, and fresh raspberry. - Indulgent pastries infused with the delightful flavours of pistachio, vanilla, and passion fruit. For drinks, the café offers unique floral-inspired cocktails featuring jasmine, lavender, and neroli. Each bite and sip is a luxurious nod to Dior’s love for gardens and botany.
It’s not just a store—it’s a celebration of Dior’s world, brought to life in the heart of Bangkok. The Dior Gold House showcases the brand’s commitment to creating meaningful connections across different cultures. As Mauro Colagreco beautifully puts it, this project represents a deep link to Christian Dior’s vision, emphasizing a shared love for nature and creativity. With its stunning design, curated artistry, and innovative dining options, the Dior Gold House invites everyone to step into a world where imagination and tradition blend effortlessly, showcasing Dior’s timeless legacy and a bold outlook on the future of luxury.
Address: Ploenchit District, Bangkok
Opening Hours: Open daily from 10:00 AM to 8:00 PM
Commenti