Updated: Nov 3, 2020
It seems like the Kardashian - Jenner beauty empire is about to get bigger with the help of Kanye West. After recently announcing his candidature for the United States Presidential elections, West has reportedly filed a trademark under the name of his luxury streetwear brand Yeezy for a host of new beauty and make-up products. Not only does the new line cover Yeezy make-up but also includes hair, skin and nail care products; fake lashes, face masks, body oils, hair removal creams, perfume, toothpaste, deodorant, face and body glitter; baby wipes; and hair removal cream.
In addition, the new line may further include wellness items like essential oils, aromatherapy pillows, scented ceramic stones and pine cones; and bath crystals.
With this new line, Kanye would add to the beauty brand of the Kardashian_jenner family. The family currently owns two beauty brands- Kim Kardashian's KKW Beauty and Kylie Jenner's Kylie Cosmetics & Kylie Skin, a major stake of which was sold to Coty for a whopping $600 million last year in November.
The Kardashians were the first to make contouring a make-up trend and we can only imagine what more they have in store We can't wait for the launch of this new venture, can you?