India’s luxury market has moved beyond old money and outdated assumptions. It is younger, broader, and far more self-aware than before. Yet many global brands continue to approach it with a templated mindset—misreading the consumer, oversimplifying the culture, and underestimating the nuance required to truly belong.

Gin and tonics, whiskey sours, and picantes may still sit comfortably on our tables as classics, but the way India drinks craft alcohol labels and cultural spirits is clearly evolving.

Fashion has a new accessory, and it's bold and daring! Welcome to the era of Facelets — a sweet spot between sunglasses and jewellery.