Chasing Chill: How Coolcations Became the Hottest Travel Trend

Travel and the holiday season are like best friends—you can never pull them apart. The joy of unwinding after a chaotic year and stepping into the year ahead with renewed energy and a positive spirit is what makes a holiday escape truly rewarding.

The new-age traveller approaches holidays differently and isn’t afraid to try something new. Unconventional destinations that offer a balance of family time, relaxed evenings, and thrilling experiences are now top priorities.

The new ‘it’ trend in travel is the rise of “coolcations”—where travellers are choosing cool and offbeat destinations, both literally and figuratively, to ring in the new year. Think frosted landscapes, snowy adventures, and immersive winter experiences. Shivam Tyagi, Head of Marketing, Klook India and the Middle East, shares valuable insights on the trend, “The new Indian traveller wants more than just a break; they want an experience. They’re gravitating towards snowy winter destinations to ‘cool down’ in style, or diving into the heart of celebrations to unwind with family.”

What could be better than ending the year surrounded by crisp winter air and landscapes blanketed in snow? It’s the perfect season for adventure enthusiasts to indulge in winter sports like skiing and snowboarding. And if sports aren’t your thing, festive markets, cosy cafés, and twinkling lights might be more your style. This is also when cities are at their most vibrant and cheerful.

Looking for a postcard-perfect destination to welcome the year ahead? Switzerland tops the list. A classic European winter escape with snow-covered towns, ski slopes, and charming Christmas markets, it feels straight out of a childhood storybook. The Swiss Travel Pass is makes exploring the country effortless, allowing you to soak in the warmth and cheer of its quaint towns.

East Asian destinations like Japan and South Korea are equally compelling for similar winter experiences. Hokkaido’s world-famous ice sculptures and Kyoto’s illuminated winter gardens are must-visit highlights. Japan offers a seamless blend of culture and adventure, with the added bonus of developing a taste for matcha along the way.

South Korea, meanwhile, offers far more than viral skincare and binge-worthy K-dramas. Think luxury ski resorts, winter theme parks, and comforting bowls of hot stew to combat the cold. Frost-kissed temples, islands, and national parks add to the allure, showcasing the country’s rich culture and striking natural beauty.

Being “cool” doesn’t always mean braving icy winds or piling on layers. Destinations like Da Lat in Vietnam and Chiang Rai in Thailand offer a refreshing alternative. These offbeat spots provide an authentic cultural experience and ensure your vacation stories stand out—especially while others nurse festive hangovers back home.

From chasing waterfalls to discovering Vietnam’s coffee culture, Da Lat—also known as the “City of Eternal Spring”—offers a truly holistic experience. And for the explorer at heart, Chiang Rai, Northern Thailand’s hidden gem, is home to stunning, locally crafted temples that feel straight out of a dream.

Bali, too, doesn’t have to be reserved for summer beach holidays. With pleasant weather and fewer rains, this is the ideal time to explore the streets of Seminyak. Wellness retreats in Ubud deserve a spot on your itinerary, offering the perfect reset before returning to another year of the 9-to-5 grind.

Downtown Dubai

Closer to home, Dubai remains a no-brainer for spontaneous and adventurous travellers. A global melting pot of culture, luxury, and celebration, the city welcomes the new year with Burj Khalifa’s iconic fireworks. From unbeatable shopping deals to mild winters, excellent connectivity, and an easy visa process, Dubai promises a hassle-free escape.

After a year of constant hustle, “coolcations” are redefining how travellers choose to end their year—whether through cool climates or cool experiences.

Start planning your "cool"cation here. Its that easy!