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The Latest in Luxury Beauty: New Launches to Know

Shruti Sharma
31 minutes ago
7 min read

Whether it’s a little girl applying toy makeup as meticulously as her older sister applies the real thing, or a woman in her 50s still reaching for her signature lipstick, we all have beauty rituals we wouldn’t—and perhaps shouldn’t—negotiate.


That’s the thing about beauty: it’s never just about the products, but how they make us feel. The quiet confidence of finding a lipstick that feels unmistakably you, the nightly ritual of applying serum, or the thrill of discovering a fragrance that suddenly becomes part of your identity. Perhaps that’s why new launches are so irresistible. They offer more than something new for our shelves—they offer a new way to experience ourselves. From clever formulations and sensorial textures to covetable new colours, these are the beauty launches worth looking twice at.


GUERLAIN's L'HEURE BLEUE



Inspired by the fleeting blue hour between day and night, L’Heure Bleue revisits the fragrance Jacques Guerlain created in 1912. Reinterpreted by perfumer Delphine Jelk, it opens with a fresh ozonic accord before revealing iris and orange blossom, followed by vanilla and Ambroxan for a warm, skin-like finish. The fragrance also features an exclusive iris tincture developed over three years. Its iconic inverted-heart bottle returns in a blue gradient inspired by the evening sky.


Price: INR 12,850


Innisfree Vitamin C Brightening Mask-to-Foam Facial Cleanser


Combining a wash-off mask with a daily cleanser, Innisfree’s Vitamin C Brightening Mask-to-Foam Facial Cleanser starts as a rich, stretchy gel that grips impurities, excess sebum, sunscreen and makeup before transforming into a gentle foam. With 30% oil-based cleansing agents, Vitamin C, tangerine water, green tea enzyme, AHA and PHA, it leaves skin feeling clean, smooth and refreshed while helping improve the appearance of texture and radiance.


Price: INR 1,300


Forest Essentials' Advanced Eternal Youth Formula Date & Litchi



Designed for dry and dehydrated skin, Forest Essentials’ Advanced Eternal Youth Formula Date & Litchi is a nourishing night cream that helps replenish moisture while supporting firmer, smoother-looking skin. The formula combines fermented date fruit extract, rich in antioxidants, with fermented litchi fruit extract to help hydrate, tone and firm. Inspired by Ayurvedic traditions and contemporary formulation techniques, it makes a comforting addition to a nighttime routine.


Price: INR 2,095


Amouage Overture 41 Exceptional Extrait


A richer interpretation of Overture Woman, Overture 41 brings together pink pepper, bergamot, cardamom and neroli with frankincense, juniper, myrrh, sandalwood, patchouli and pine tar. A warm base of cedarwood, vanilla and labdanum gives the extrait its depth, creating a bold, complex fragrance with an unmistakably sensual finish.


Price: INR 53,800


Giorgio Armani Luminous Silk Foundation



A beauty icon since its debut in 2000, Luminous Silk Foundation is designed to enhance rather than mask the complexion. Its lightweight, buildable formula delivers a natural-looking, luminous finish and is available in up to 40 shades. With an 89% skincare base, it brings a skin-first approach to perfected, polished makeup.


Price: INR 5,600


Valentino's Spike Valentino



Valentino gives the classic matte lip a couture update with Spike Valentino, a collection of 13 shades, including six refillable options. Inspired by the Valentino Garavani Rockstud Spike bag, the gold aluminium case is finished with signature studs and opens to reveal an ultra-slim bullet. The formula combines 12% pigment concentration with Roma Light Complex™, cotton oil extract and a light-diffusing gel for vibrant colour, comfort and a smooth matte finish, with up to 10 hours of wear.


Price: INR 5,100


Make Up For Ever’s Artist Liquid Color



Make Up For Ever’s Artist Liquid Color brings intense matte pigment to lips, cheeks and eyes in a versatile liquid formula. Lightweight and easy to layer, it delivers high-impact colour in a single swipe and can be built up for greater intensity. Sweatproof, waterproof, smudge-proof and transfer-proof, it is designed to keep colour looking fresh and vivid throughout the day.


Price: INR 3,000


L’Oréal Professionnel Keratin Alpha Sleek



Keratin Alpha Sleek brings salon-inspired smoothing to the everyday routine. Developed through 15 years of research and four patents, the range includes a sulfate-free shampoo, nourishing mask, heat-activated Smooth Transformer and finishing serum. Together, the products help control frizz, smooth the hair fibre and protect against heat and humidity, with results designed to last up to two weeks.


Price:


Jean Paul Gaultier La Favorite



Jean Paul Gaultier’s La Favorite centres on the Queen of the Night flower, known for releasing its fragrance after sunset. Benzoin adds a rich, vanilla-like warmth, giving the floral composition a deeper, more indulgent character. The bottle takes its cue from the House’s iconic Fragile fragrance, bringing a touch of Gaultier’s signature theatricality to the design


Price: INR 12,000


Dermalogica Smart Eye Density Serum



Dermalogica’s Smart Eye Density Serum targets the appearance of volume and density around the eye area. Its Growth Factor Complex, delivered through an Oleosomal system, helps support visibly denser-looking skin over time, while dehydrated hyaluronic acid microspheres hydrate on contact for an instantly smoother, plumper appearance.


Price: INR 12,238


Kylie Cosmetics Hybrid Blush



Kylie Cosmetics’ Hybrid Blush bridges the gap between cream and powder, combining the weightless feel of a cream with the soft-focus finish of a powder. Its silky, suede-like texture blends easily into skin, delivering buildable colour with a soft-matte, skin-like finish that lasts up to 12 hours. Available in eight shades, it is designed to complement a range of skin tones.


Price: INR 2,200


KIKO Milano Glow Fusion Gleam Dream Highlighter



Part of KIKO Milano’s Love Fusion Collection, the Gleam Dream Highlighter comes in a cushion format with a silky, blendable texture. It melts into the skin to deliver buildable, high-impact luminosity and an instantly radiant finish.


Price: INR 1,690


Huda Beauty x Cardi B Easy Bake Duos



Born from the iconic collaboration between Huda Kattan and Global Superstar Cardi B, the NEW Ultra Snatched Collection features the new Easy Bake Duos. It pairs two complementary loose powders for customised brightening. The new combinations include pink and lilac tones, along with an all-new Easy Bake shade. Designed to blur, brighten and set the complexion, the ultra-fine formula offers up to 18 hours of wear and a soft-focus, airbrushed finish.


Price: INR 3,450


Calvin Klein Smooth Berry Hair & Body Perfume Mist 



The latest addition to Calvin Klein’s Hair & Body Perfume Mist collection, Smooth Berry blends a vibrant raspberry smoothie accord with warm woods and floral candy notes. Playful, sweet and easy to layer, it is designed to add a personalised fragrance touch to everyday beauty rituals.


Price: INR 4,000


Carolina Herrera’s La Bomba



Carolina Herrera’s La Bomba opens with juicy pitaya before unfolding into cherry peony and solar frangipani, grounded by a warm vanilla base. The vegan fragrance contains 86% natural-origin ingredients, while its sculptural butterfly bottle, dressed in pink, red and gold, turns the scent into a statement object. Bold and feminine, it marks a new chapter for the House’s fragrance collection.


Price: INR 11,150


Kay Beauty Hydra Base Water Crème



Part of Kay Beauty’s skincare line, the Hydra Base Water Crème is a lightweight, water-based gel moisturiser designed for long-lasting hydration without a heavy or greasy feel. Formulated with Centella Asiatica, ceramides and skin-mimetic lipids, it claims up to 100 hours of hydration and a 138% boost in skin hydration, while also supporting the skin barrier. The formula is non-comedogenic, hypoallergenic and clinically tested on Indian women with sensitive skin.


Price: INR 1,299


Nexxus New York's Promend Moisture Collection



Nexxus’ Promend Moisture Collection takes a science-led approach to hydration, repair and frizz control. Drawing on the brand’s expertise in proteomics, the range helps replenish lost proteins while keeping hair smoother, stronger and more manageable in humid conditions. Designed for moisture-starved hair, it delivers hydration and shine without weighing strands down.



Price: INR 4,297


KAYALI Yum Pistachio Gelato | 33 Cashmere Kiss Lip Balm



Inspired by KAYALI’s Yum Pistachio Gelato | 33 fragrance, this non-tinted lip balm brings its gourmand character to body care. The pillowy-soft applicator glides onto lips, delivering up to eight hours of hydration and a subtle shine. Notes of pistachio gelato, hazelnut, whipped cream and cotton candy give it the unmistakably sweet signature of the original fragrance.


Price: INR 2,296




ETUDE Soft Fix Makeup Fixer



ETUDE’s Soft Fix Makeup Fixer is a fine, lightweight mist designed to set makeup without leaving skin feeling heavy or sticky. Compact enough for a handbag, it is an easy addition to a beauty kit for long days, humid weather and festive celebrations.


Price: INR 990


Charlotte Tilbury Pillow Talk Blush Balm Lip Tint



Charlotte Tilbury’s new Pillow Talk Blush Balm Lip Tint reimagines the coveted lip-blush trend with a 3-in-1 formula that combines the sheer colour of a lipstick, the comfort of a balm and the lasting effect of a tint. Powered by the brand’s pH Custom Colour Chemistry™, it adapts to each wearer’s natural lip tone for a personalised, just-kissed flush, while a blend of peptides and botanical butters delivers lasting hydration and a smooth, plumped appearance. Available in six universally flattering shades inspired by the natural glow of being in love, the tint offers an effortless wash of dewy colour that feels as luxurious as it looks.


Price: INR 3,500


Givenchy Prisme Libre Skin and Color Serum Primer


Givenchy’s Prisme Libre Skin & Color Serum Primer combines colour correction with skincare benefits. Available in three shades, each targets a different concern: Purple with niacinamide helps refine the appearance of pores, Pink with stabilised vitamin C boosts radiance, while Green with stabilised vitamin B5 helps soothe the skin. The result is a more even, luminous-looking complexion with a smoother base for makeup.


Price: INR 5,600

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