Bvlgari's Serpenti Infinito Exhibition Is Coming to Mumbai This October

Serpenti is Bvlgari, and Bvlgari is Serpenti. Nothing defines the Italian high-jewellery house better than its most iconic motif—the Serpenti. The name Serpenti, derived from the Italian word for “snake,” has been a cornerstone of Bvlgari’s design vocabulary since 1948. With 2025 marking the Year of the Snake, Bvlgari is celebrating its signature emblem through a grand exhibition in India.

This October, the Bvlgari Serpenti Infinito Exhibition will make its India debut at the Art House, Nita Mukesh Ambani Cultural Centre (NMACC) in Mumbai. Running from October 1–17, 2025, the exhibition celebrates not only the Year of the Snake but also the 75th anniversary of Serpenti, inviting visitors to experience diverse interpretations of the serpent motif through sculpture, jewellery, immersive installations, and contemporary art.

The Year of the Snake celebrations began in Shanghai with an art-forward showcase dedicated to Serpenti, featuring 28 works by 19 Chinese and international artists—including 11 specially commissioned pieces. A highlight was a digital installation by Refik Anadol, transporting audiences into a dreamlike, serpent-inspired universe. In Seoul, the exhibition expanded with works from 11 Korean and international artists, blending local creativity with Bvlgari’s universal spirit.

For the India edition, the exhibit curated by Nature Morte and directed by Sean Anderson, unfolds across a three-part narrative that explores the serpent motif through historic, contemporary, and transformative lenses. Alongside Bvlgari’s archival Serpenti high-jewellery creations and iconic timepieces, the exhibition features stunning artworks by both Indian and international artists, bridging Roman symbolism and India’s own reverence for the Naga, while showcasing the serpent as a universal icon of rebirth, creativity, and cultural continuity. The maison is inviting visitors into a multi-sensory narrative through sculpture, immersive installations, and interactive art. 

According to Aparajita Jain, Co-Director of Nature Morte, the Mumbai showcase is “an extraordinary opportunity to unite diverse artistic voices in dialogue with one of the most timeless symbols in global design history.” By weaving together perspectives—traditional and modern, Indian and international—the exhibition reimagines Bvlgari’s Serpenti for a new era.

The Serpenti story began in 1948 with the first piece: a gold bracelet-watch with a square dial that wrapped elegantly around the wrist. By the 1950s, the design evolved into more realistic serpentine forms, with snake heads set with precious gemstones like rubies, sapphires, and emeralds, often concealing a discreet “secret watch” dial in the mouth. Today, the Serpenti continues to symbolise both tradition and reinvention, embodying Bvlgari’s mastery of savoir-faire and avant-garde design.

As with the ancient Ouroboros, Serpenti wraps around the wrist, arm, or neck to become one with the wearer—a constant reminder of renewal and eternal beauty. In 2025, the Year of the Snake, Bvlgari raises a glittering toast to Serpenti: the motif that has defined the brand for over seven decades and continues to captivate the world.