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Pooja Hegde On Her Collaboration With Forever New, Fashion & More

Florals for spring may not be all that ground-breaking, but they are a quintessential staple. With summer and the peak vacation season just a few days away, it calls for wardrobe upgrades! And what better than flirty, feminine and dainty florals for the season? Forever New has launched its unique Spring Summer'23 collection, curated by the iconic actor Pooja Hegde. Former second runner-up of Miss Universe 2010, Hegde also made her Cannes Film Festival debut this year in a dramatic feather gown, and she proved her poised and tasteful fashion aesthetic. But her looks for the Forever New SS'23 campaign are something most can recreate on daily basis.

The new collection features a stunning array of romantic floral prints, tropical temptations and a burst of colour to the season. Whether it be chic workwear or breezy daytime dresses, the range offers a versatile range of options to suit any occasion. The glamorous dresses come in an array of eye-catching shades such as pink, yellow, orange, and vivid blue with a unique blend of seasonal trends, feminine silhouettes, and contemporary detailing. Ahead TSL spoke exclusively to Pooja Hegde about fashion and more!

Why did you decide to join hands with forever new for the campaign?

As someone who shares Forever New's vision for elegance and sophistication, I'm delighted to launch the new spring-summer collection, which perfectly embodies the brand's ethos. With a passion for quality and style, I can confidently say that this summer collection is a must-have for

every woman who wants to make a statement.

Does your sense of style align with the brand? The brand, Forever New is one of my personal favourites. I strongly relate to the brand and its philosophy and the new summer collection is an ode to women, who like to enjoy the seasons with conforming ensembles. As such, I believe my attitude and style sync well with the brand’s own and I look forward to being a link between the brand and its audience.

One of your favourite pieces from the SS 23 collection. Forever New's latest collection is what a dream spring-summer wardrobe should look like. It’s very hard to pick a favourite as the brand truly exudes my style. I love their vintage florals and my current favourite is the dark floral mini dress that I recently wore for a shoot.

Florals are a staple for spring and summer, are you someone who likes florals or do you prefer solids? I have always been a lover of beautiful floral prints. I feel the spring-summer season calls for these cute floral, breezy dresses.

An accessory that you can vouch for!

Sunglasses always How would you style a holiday, brunch, airport, or night out outfit from the collection? I can say this conviction that Forever New’s new collection has something from everyone. I feel romantic florals of warm shades will make me feel comfortable and chic, making it perfect for holidays and brunches. For an airport outfit, a summery blouse top with wide-legged pants can never go wrong. For a night out, I will choose a bodycon mini dress, in some bold colour to ace my look.

What are your fashion plans for SS 23? What can we see you wearing more of? I have already decided to ace all my looks with this exquisite collection from Forever New. As I mentioned earlier, my favourite is the breezy floral dresses, and you can see me wearing them the most!


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