New Beauty Launches You’ll Want On Your Shelf: April and May 2025
- Keerat Kohli
- May 1
- 8 min read
Updated: 3 days ago
April and May's beauty launches continue to bring powerful and innovative formulations to the forefront. From The Ordinary’s Multi-Active Delivery Essence that preps skin for optimal product absorption to Brillare’s Vegan Mucin designed to nourish and protect your skin’s natural barrier- there’s something for every need. Stay ahead of the beauty curve with the latest scoop on new beauty launches you need to add to your wishlist!
Etude Soonjung Director’s Tone-up Sun Cream
Adding to the wave of skincare-makeup hybrids reshaping beauty routines, Etude introduces the Soonjung Director’s Tone-up Sun Cream to the Indian market. Designed with sensitive and dry skin in mind, this lightweight formula draws from dermatology-based innovations, blending soothing ingredients like Panthenol and Madecassoside to calm and deeply hydrate.
Beyond sun protection, it delivers an effortless tone-up effect, brightening the complexion with a fresh, natural radiance — all without the heaviness typical of traditional sunscreens. With its low-irritant, clean formulation, the Soonjung Director’s Tone-up Sun Cream promises to be a versatile staple, whether worn alone for a healthy glow or layered under makeup for a smooth, luminous base.
Buy it here
INKS Liquid Lipsticks by Yves Saint Laurent
Continuing to redefine the art of the perfect pout, Yves Saint Laurent Beauty unveils INKS VINYL CREAM and INKS BLUR - two new lip formulations designed to make you look and feel your best. delivers bold colour with a high-shine, glossy finish, while INKS BLUR offers a soft, velvety texture for a more natural, blurred effect.
Both formulas are enriched with caring ingredients to keep lips feeling comfortable all day. Housed in YSL’s signature couture-style packaging, these luxurious lip inks are set to become standout favourites in your beauty routine this season.
Clearly Corrective Dark Spot Solution by Kiehl’s
Chasing that lit-from-within glow? Kiehl’s Clearly Corrective Dark Spot Solution is your new go-to. This ultra-light serum blends Activated C, Buffered Salicylic Acid, and Peony Extract to gently fade dark spots and even out skin tone. Gentle yet powerful, it’s your fast-track to brighter, more radiant skin — no filter needed. This is one of the new beauty launches your shelf really needs.
Innisfree Tweety Collection
Skincare meets pop culture in Innisfree’s latest drop - a limited-edition Tweety Collection that brings a playful spin to the brand’s bestselling essentials. The formula is packed with Vitamin C Green Tea Enzyme Serum Special Set, a glow-boosting formula designed to tackle dark spots and uneven tone. With its exclusive Tweety-themed packaging and bonus mini size, it turns a powerful routine into a fun keepsake.
Old School Rituals Almond, Olive & Coco Priming BB Cream
Looking for the new beauty launches that are about to change your skincare and makeup game? Say hello to Old School Rituals’ Almond, Olive & Coco Priming BB Cream, the ultimate multitasker that combines the best of both worlds in one simple step. Made with 95% natural-origin ingredients, it hydrates, evens out tone, and leaves skin with a soft, radiant glow. Lightweight, non-comedogenic, and designed to suit all Indian skin tones, this vegan, silicone-free formula is perfect for a clean, your-skin-but-better finish.
Maison Margiela REPLICA Eaux de Parfum
Get ready to escape the ordinary, Maison Margiela’s REPLICA Fantasies collection is back, and it’s more magical than ever. This time, the collection returns with four Eaux de Parfum: Flying, Dancing on the Moon, Soul of the Forest, each built around a surreal fantasy ingredient that reimagines familiar sensations through a dreamlike lens. Clean musks, luminous florals, and deep woods unfold through masterfully blended raw materials, bottled in graduated black lacquer to mark the shift from memory to fantasy. Could this be the hottest amongst the new beauty launches? We surely think so!
Lancôme New Génifique Ultimate
Lancôme’s new Génifique Ultimate Serum is one of those rare launches that actually lives up to the hype. Enriched with a new hero active: Beta-Glucan-CM, it is designed to repair signs of skin damage in just one week. With 90 trillion of these clever little molecules in every drop, it feels light and fresh going on, sinks in beautifully, and doesn’t overwhelm sensitive skin, which is a big win. And in a move toward sustainability, the luxe black-and-silver bottle is now refillable.
Foxtale Night Shift Lip Sleeping Mask
Give your lips some well-deserved TLC with Foxtale's new Night Shift Lip Sleeping Mask. Think of it as your lips’ bedtime treat, complete with a juicy watermelon flavour and the goodness of Maracujá (passionfruit) oil. It melts into dry, chapped lips overnight, working its magic to hydrate, smooth, and repair while you snooze. It’s also packed with ceramides to strengthen the lip barrier and vitamin E for antioxidant protection. The glossy finish is cushiony but never sticky, and with consistent use, lips look noticeably softer, plumper, and less flaky.
Defi Beauty Butter Up Blush Stick
Say hello to your new cheek fave, Defi Beauty's Butter Blush Stick is here to give you that fresh, just-pinched glow, and trust us, it’s as dreamy as it sounds. The Butter Blush Stick lives up to its name- think creamy, blendable pigment that melts into the skin and sets to a soft matte finish that actually lasts. Designed with desi skin tones in mind, it delivers that fresh, just-pinched flush without the need for midday touch-ups. Bonus: it hydrates too, leaving your cheeks looking dewy and alive, even after a long day (or night) out.
Quench Cherry Blossom Glow Sunscreen Serum
Quench’s Cherry Blossom Glow Sunscreen Serum is a fun new twist on your daily SPF! It’s lightweight and gives off a radiant look while providing broad-spectrum protection with an SPF of 50 and PA++++. With 2% niacinamide and antioxidant-rich cherry blossom, it’s packed with skincare goodness. The silky texture melts right into your skin, leaving no greasiness or white cast, just a fresh, hydrated glow. Plus, it has pearl and ceramide-rich filters that not only guard against UV and infrared damage but also help brighten your skin, soothe irritation, and even out your tone over time. This serum is a total multitasker for your morning routine!
Clinique’s Even Better Clinical™ Vitamin Makeup SPF 50
Ready to take your skincare routine to the next level? Clinique’s Even Better Clinical™ Vitamin Makeup SPF 50 is here to give your complexion the ultimate boost. This lightweight, oil-free foundation is a game-changer, blending skincare benefits with powerful sun protection, all while leaving your skin with a radiant, natural finish. Infused with 4% Vitamin B3, five forms of Vitamin C, and Vitamin E, it aims to energise, brighten, and protect the skin all day long. The sheer, buildable coverage lets you customise your look, while the 12-hour wear, waterproof formula, and resistance to sweat and humidity make it perfect for all skin types (including sensitive skin!)
Forest Essentials Mogra Range
If you're craving a scent that feels like dusk woven into silk, Forest Essentials' new Mogra Range might be your next olfactory obsession. From the Moisture Replenishing Bath & Shower Oil (a quick two-minute ritual for skin that stays dewy all day) to the Radiance Renewal Body Cream, which wears like a luxurious night-time cocoon, every product in the lineup layers hydration with fragrance that lingers.
The collection also includes a sulphate-free Silkening Shower Wash, Cooling Body Mist, and Ultra-Rich Body Milk, all infused with the timeless fragrance of mogra, complemented by skin-loving botanicals like aloe, cane sugar, and pure flower extracts. Plus, there’s a Facial Tonic Mist to keep the beautiful scent with you from your décolletage to your desk.
Jo Malone Hinoki & Cedarwood Cologne Intense
If you're in the mood for a scent that takes you straight to the heart of nature, Jo Malone London's latest Hinoki & Cedarwood Cologne Intense is your perfect escape. This beautifully transportive fragrance captures the serene, meditative experience of forest bathing, blending the smoky depth of hinoki with the earthy elegance of cedarwood. It’s fresh yet grounding, like stepping into a sun-dappled forest after a gentle rain. “It really takes you away to nature, to a different place,” says Céline Roux, Global Head of Fragrance. “The smell of hinoki reminds me of a dry, clean sauna. It’s just beautiful.”
The Ordinary Multi-Active Delivery Essence
Shake up your skincare routine with The Ordinary's latest innovation, the Multi-Active Delivery Essence. A conditioning fluid that primes the skin, enhances radiance, and, most importantly, boosts the efficacy of everything that follows. This clever little product works like a charm to prep your skin, boost your glow, and, most importantly, make everything else you apply work even better. It’s clinically proven to double the effectiveness of Niacinamide 10% + Zinc 1% Serum.
Packed with Glycerin to strengthen your skin barrier, Propanediol to hydrate, Sodium Caproyl Prolinate to help ingredients absorb deeper, and Glycogen to energise your skin and boost natural Hyaluronic Acid production, it’s perfect for all skin types. Get ready for skin that’s prepped, plumped, and glowing!
KIKO Milano 3 New Shades of 3d Hydra Lip Oil
Get ready to pucker up, because KIKO Milano has just launched three stunning new shades in their 3D Hydra Lip Oil collection, and they’re everything you never knew you needed. Introducing Atomic Orange, Glossed Glass, and Cherry Cherry, each one delivering the perfect mix of care and colour. The formula provides a mirror-like shine while keeping your lips hydrated and conditioned, so you can enjoy all the gloss with none of the stickiness. Whether you’re after a delicate, sheer tint or a plump, juicy finish, these new additions are your go-to for an effortlessly fresh everyday look that’ll keep your lips looking luscious all day.
Brillare Natural Ceramide & Probiotics Vegan Mucin
If you're all about new beauty launches that offer something fresh and exciting, you absolutely can’t miss Brillare’s latest innovation. A plant-based alternative to snail mucin, it helps strengthen your skin's barrier and microbiome (aka BAM). Packed with Sempervivum Tectorum, Tremella Mushroom, and aloe vera, this lightweight, fragrance-free serum hydrates, balances pH, and boosts skin resilience. Perfect for tackling dryness, redness, or sensitivity, and it’s vegan, so you can feel good about it too!
Simply Nam Ultimate Blue Kajal
Ready to add some serious wow to your makeup? Simply Nam’s Ultimate Kajal in Metallic Blue is here to turn up the drama! This creamy, pigmented kajal glides on effortlessly as a liner or eyeshadow, with a stunning mirror-like finish. Plus, it comes with a built-in sharpener and smudger for sleek lines or smoky smudges. With 7x more product than usual, it’s the ultimate multitasker for bold, long-lasting looks!
MAY 2025
SEREKO Anti-Acne Biome™ Range
One of the most exciting skincare debuts this month comes from SEREKO, India’s first psychodermatology brand. Its Anti-Acne Biome™ range takes a mindful, skin-positive approach to treating acne, combining targeted actives with stress-relieving ingredients to address inflammation, excess oil, and stress all at once. A soothing, science-backed solution for stressed-out skin.
La Mer Rejuvenating Night Cream
La Mer expands its iconic skincare portfolio with the launch of the Rejuvenating Night Cream—a rich, restorative formula designed to transform skin overnight. Powered by the brand’s new MRA-3™ complex and its legendary Miracle Broth™, this indulgent cream works to visibly smooth, plump, and renew the skin while you sleep, addressing eight key signs of aging in one luxurious step.
Clarins Bright Plus [Advanced] Serum and Serum-in-Lotion
Clarins elevates its game with the launch of two new skincare innovations: the Bright Plus [Advanced] Serum and Serum-in-Lotion. Backed by over 30 years of brightening expertise, these next-gen formulas go beyond radiance to target dullness, sallowness, and dark spots—delivering a visibly more even, luminous complexion. At the heart of this launch is a new scientific breakthrough in partnership with a Paris-based research institute, uncovering the role of caveolae in melanin distribution and skin tone regulation, marking a new chapter in plant-powered, science-led skincare.
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