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Beauty News: All That's New in March 2024





The month has been a whirlwind for beauty enthusiasts with a range of exciting beauty news drops. In the ever-evolving world of beauty, international brands are making waves in India, bringing their coveted products and innovative concepts to beauty enthusiasts across the nation. From the highly anticipated arrival of Laura Mercier in India to the grand opening of the Tira Beauty Store in Delhi, offering a diverse range of international beauty brands under one roof, the beauty scene in India is buzzing with excitement. But the excitement doesn't stop there – Fenty Beauty is now available on Nykaa and luxury brand Celine is launching a makeup line! Here's a list of the exciting developments and all that made it to the beauty news for the month.


Tira Beauty Opens a Store In New Delhi






After its presence in Mumbai, Tira Beauty opened its first store in North India at DLF Avenue, Saket, in New Delhi. The store integrates cutting-edge technology, featuring innovative tools such as the Fragrance Finder and Smart mirrors with augmented reality capabilities, allowing customers to explore products virtually before purchase. Additionally, customers can enjoy complimentary beauty treats from the vending machine and personalize their purchases at the dedicated gifting stations. What's more? Make your way to the curated Tira Signature Looks which allows shoppers to avail their favourite complimentary glam look, and it is equipped with engraving machines, to help add a personal touch.


Laura Mercier Comes to India





Laura Mercier, the popular beauty brand has officially entered the lively Indian market. Known for its strong dedication to quality, the brand has made its mark in the bustling city, welcoming all makeup enthusiasts with open arms. The opening of Laura Mercier's flagship store at Phoenix Palladium, Mumbai, signifies more than just the arrival of another beauty brand; it represents a fusion of timeless elegance and commitment to quality. Laura Mercier's Hero Products in India encompass a range of essential makeup items. Their Pure Canvas Primers revolutionize makeup application, bridging skincare and makeup seamlessly for a flawless, long-lasting look. The foundation line offers versatile options, from tinted moisturizers for a radiant glow to full-coverage formulas for polished evening looks. Laura Mercier's approach to concealing and camouflaging focuses on seamlessly covering imperfections, exemplified by the Secret Camouflage palette. Completing the Flawless Face technique is the Translucent Loose Setting Powder, renowned for its invisible formula and lightweight finish, making it a staple for achieving a natural look in any lighting condition.


The White Door X Magnolia Bakery Nail Art





The White Door and New York's iconic Magnolia Bakery have joined forces to bring you a delectable twist to your nail art game! And it's almost edible! Get ready to treat yourself with three mouthwatering nail art designs inspired by Magnolia Bakery's heavenly treats – from cupcakes to classic cakes, we've got your cravings covered! With pastel hues and playful designs, these nail art masterpieces are guaranteed to add a dash of sweetness to your beauty routine!


Fenty Beauty Launches on Nykaa





Nykaa, India’s premier beauty and fashion hub, is thrilled to introduce Fenty Beauty to the country. Making its debut on the Nykaa Cross-Border Store on March 7th, 2024, Fenty Beauty will offer a carefully curated selection of Rihanna’s renowned beauty products. Among the lineup are Fenty Beauty's best-selling items, including the iconic Pro Filt’r Soft Matte Longwear Foundation, Killawatt Freestyle Highlighter, Gloss Bomb Universal Lip Luminizer, and more. Speaking on the launch Rihanna said, “Fenty Beauty was created so that people everywhere would be included. Expanding to India is so exciting because the more people that can feel beautiful, recognized and EMPOWERED, no matter their ethnicity, culture, skin tone or style the better.” Adding further, Anchit Nayar, Executive Director and CEO, Nykaa Beauty shared, "We are thrilled to begin our partnership with one of the most innovative and disruptive beauty brands in the world, Fenty Beauty. The brand's ethos of diversity and inclusivity is a perfect fit for Nykaa's mission of democratizing beauty for all Indians."


*Orders will be delivered directly to consumers within 5-7 days, post successful photo ID and address proof verification, without worrying about additional custom duties. A shipping fee of INR 500 is applicable on all Cross Border orders.


Celine is launching a new beauty line




Luxury French fashion house Celine has announced the launch of its new beauty line, Celine Beauté. The brand revealed this new venture through a short film showcasing its Winter 2024 collection. The line will make its debut this fall with a single product, the Rouge Triomphe lipstick, which comes in an ultra-luxe gold sheath embossed with CELINE's logo. In January 2025, the full "Le Rouge CELINE" lipstick line will launch, featuring 15 satin-finish shades. The company plans to introduce new beauty products each season, which will include lip balms, mascaras, eyeliners, eye pencils, powder, nail polish, and blush cases.


Rabanne launches its luxurious 1 Million Golden Oud fragrance in India




Luxury fragrance brand Rabanne introduces its opulent 1MILLION GOLDEN OUD scent in India, available exclusively at Shoppers Stop. Renowned for its iconic 1 million fragrance, Rabanne has set the gold standard in the world of scents, captivating global audiences and sparking a sensation. This year, the fragrance journey continues with the unveiling of 1MILLION GOLDEN OUD, a richer and more intense blend. Infused with precious oud, it exudes a captivating allure akin to liquid gold, radiating mystery and decadence.


Crafted exclusively for the Middle Eastern market, the new 1MILLION GOLDEN OUD epitomizes ultimate power. Evoking a sensory feast, it merges potent ingredients in an irresistible fusion. The signature spicy leather, central to the 1Million narrative, intertwines with warm sandalwood, while the most precious oud adds a magnetic allure, symbolizing masculine potency.


The iconic ingot maintains its architectural elegance, adorned with Rabanne's euphoric gold hue and metallic sheen. Reimagined to embody the fragrance's majesty, it now features a deep green emerald, symbolizing enduring luxury and royal heritage. Together, the green and gold merge, symbolizing the fusion of preciousness and power.

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