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Introducing the Miss Dior Avenue Pop-up in L.A. With A Cinema, Flower Shop and Café



In the bustling streets of Los Angeles, a fragrant oasis awaits – and it's none other than the enchanting Miss Dior Avenue Pop-up. The immersive installation celebrates the latest rendition of its legendary scent, Miss Dior, crafted by none other than the genius Dior Perfume creation director, Francis Kurkdjian. This exclusive installation perfectly encapsulates the youthful and optimistic essence of the fragrance while paying homage to its illustrious history. If you're a devotee of the iconic Miss Dior fragrance, prepare to be captivated by an immersive experience that seamlessly marries elegance with innovation.




Nestled at 8626 Melrose Avenue, this exclusive installation is a testament to the enduring allure of Miss Dior, masterfully crafted by Dior Perfume creation director, Francis Kurkdjian. Drawing inspiration from the poetic words of Christian Dior and the essence of the South of France, Kurkdjian has meticulously curated an experience that pays homage to the fragrance's rich history while embracing a youthful and optimistic spirit.





Step inside and be transported back in time to a vibrant 1960s city street, awash in the signature pink hue of Miss Dior. Spanning a sprawling 4,400-square-foot space, every corner of the pop-up exudes an air of sophistication and refinement, inviting visitors to explore and indulge their senses.


The centerpiece of the installation is a captivating trio of attractions – the Miss Dior Cinema, Flower Shop, and Café – each offering a unique glimpse into the world of Miss Dior.  The exclusive installation represents the youthful and optimistic spirit of the fragrance and pays homage to its rich history. The Miss Dior Avenue Pop-up is a curated activation that takes inspiration from the words of Christian Dior and the essence of the South of France. It pays homage to the original bouquet's signature scent, enhanced with fruity notes of strawberry, peach, and apricot. The immersive experience occupies a 4,400-square-foot space on Melrose Avenue, recreating a 1960s city street in a statement pink hue. The space is decorated with flowers that inspire the iconic scent, and the ambiance is in a muted tone of pastel pink. The cafe menu includes gelatos like pistachio rosewater, pavlova with berries, Miss Dior latte, Matcha, and more.






But it's not just about indulging the senses – it's also a celebration of craftsmanship and creativity. Kurkdjian's masterful reinterpretation of the original bouquet's signature scent, enriched with fruity notes of strawberry, peach, and apricot, serves as a testament to the fragrance's timeless appeal.

As visitors meander through the pop-up, they'll discover nods to the era that inspired Miss Dior's inception, from its ties to the first Miss Dior ready-to-wear line introduced in 1967 to its influence on Maria Grazia Chiuri's latest collection for fall 2024.




Exclusive to Los Angeles and not expected to travel, Miss Dior Avenue Pop-up is a rare opportunity to immerse oneself in the world of one of the most iconic fragrances of all time. Open to the public by appointment from Friday to Sunday, this captivating experience promises to leave a lasting impression on all who visit. So, don't miss your chance to embark on a fragrant journey unlike any other – book your appointment now and experience the magic of Miss Dior Avenue Pop-up for yourself. Your olfactory adventure awaits!

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