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Fashion Beach Club Takeovers To Visit This Summer 2025

Updated: Jul 5


There was a time when beach holidays meant piling into the family car, fighting over window seats, and returning home with sunburns, sticky ice cream fingers, and a souvenir bucket full of broken seashells. You were a sand-covered goblin in neon floaties. But things have changed. You’ve changed. Now, a beach day means monogrammed towels, branded cabanas, and a swimsuit so good you might start your own runway at the beach.


Welcome to the new era of summer, where the fashion crowd has fully taken over your seaside escape. This isn’t about building sandcastles anymore; it’s about living in an aesthetic world. From Dior’s candy-pink parasols to Jacquemus’ signature beige-on-beige setups, and clubs where even your SPF feels underdressed.


Packing light? Please. You’ll need options. For lounging, lunching, and that impromptu photo op that looks candid but took 47 takes. These designer-backed beach clubs aren’t just for sunbathing; they’re for serving looks, sipping something sparkly, and being a little OTT.


Let’s dive in (well, figuratively) into the fashion scene’s most fabulous summer beach clubs — where the sun shines brighter than your future, the sand feels luxurious, and even the sunburn looks kind of beautiful (but seriously, don’t skip the SPF).


From Ibiza and Mykonos to Saint-Tropez and Capri, the world’s most stylish coastlines are being reimagined as brand extensions for the likes of Jacquemus, Dior, and Gucci. The goal? A perfectly curated experience that blends aspirational living with experiential retail, where lounging on a monogrammed cabana becomes just as much a luxury statement as buying the latest capsule drop.


Dior


Saint‑Tropez — Shellona Beach Club

Soft pink Toile de Jouy drapes across the scene - delicate parasols, plush daybeds, intricate sand sculptures - transforming sun-soaked sands into a pastel fantasy. The boutique sits just steps from the shore, making it easy to switch from margaritas to runway-worthy purchases at a moment’s notice.


Los Angeles — Beverly Hills Hotel

LA glamour meets Parisian chic as Dior sweeps in with coral Toile de Jouy Soleil. Cabanas, spa loungers, and poolside seating are elegantly infused with bold prints, while palm trees and the hotel's iconic pink facade provide the perfect backdrop.


Dubai — Nammos Dubai

A striking palette of cobalt and white converts the beach into a Dior statement. Upscale sunbeds, graphic umbrellas, and a luxe boutique set the tone for a high-fashion retreat under the Arabian sun.


Singapore & Malaysia — Tanjong & Ember Beach Clubs

An oasis of calm: blush-hued Toile de Jouy transforms cabanas, beach beds, and whimsical sand art into serene escapes—an understated yet luxurious take on tropical relaxation.


Capri — Il Riccio Beach Club

Clifftop elegance meets Dior detail, signature patterns imprint across every surface, and the boutique is carved into the rockface. Dining on a terrace above the sea transforms into an immersive style experience.


Gucci  X Loulou Ramatuelle Beach Club 


Saint‑Tropez — Loulou Ramatuelle

Gucci’s golden-hour theme bathes the beach in soft sunshine tones. Pastel-yellow stripes dance over loungers, parasols, and the bar itself, and seating is arranged to invite conversation, sunshine, and ocean views. The beach menu leans coastal-chic: think chilled white wine spritzers, fresh seafood tartare, and mini Nicoise salads. A boutique corner offers Gucci loafers, silk scarves, oversized totes, and beachwear, encouraging guests to linger and shop in stylish comfort.


Fendi X Puente Romano Resort in Marbella

Marbella — Puente Romano Beach Resort

Fendi commandeers the sands with bold red-and-white monogram patterns splashed across cushions, umbrellas, and branded sails. Zodiac-themed ceramics and oversized FF logos make every chaise and shade distinctly Fendi, and utterly glamorous.


Missoni x Oku Beach Club, Ibiza

Ibiza — OKU Ibiza

Missoni’s Resort-Club spirit dons Ibiza with emerald, turquoise, and navy — draped across sun loungers, poolside seating, and a shimmering 50-meter pool. It’s a luxe playground where Italian knit flair meets Mediterranean ease.


Bali — The Ritz Calton, Nusa Dua

In a collab beginning late 2024 and continuing through June 2025, Missoni brings its signature zigzag and stripe motifs to Bali’s beachfront. Turquoise and emerald umbrellas, beach accessories, kites, and yoga mats merge design and leisure. A boutique unveils two capsule collections—first archival, second bespoke—available exclusively to Ritz-Carlton guests.


Dolce & Gabbana at Casa Amor, Saint‑Tropez & Paraggi (Portofino)

Saint‑Tropez — Casa Amor

Vibrant Sicilian Carretto prints transform the beach—flaming citrus hues tumble across ceramics, umbrellas, and textiles. The result feels like stepping into a Mediterranean painting brimming with bohemian glamour.


Portofino — Paraggi Beach Club

Nestled in Paraggi’s sparkling blue inlet, Dolce & Gabbana brings coastal majesty: terracotta-and-lemon stripes, hand-painted ceramics, raffia totes, and cushioned cabanas—all wrapped in timeless Mediterranean style.


Jacquemus × Casa Jondal, Ibiza

Ibiza — Casa Jondal Beach Club

Casa Jondal takes a dip into Jacquemus’s sunny world: banana-yellow daybeds, polka-dot parasols, even the pétanque court is draped in the playful palette of La Croisière SS25. Guests can shop the pop-up boutique stocked with capsule-ready-to-wear and accessories, rounding out the Côte d’Azur-inspired beachscape.


Tory Burch X Nikki Beach, Saint Tropez

Saint‑Tropez — Nikki Beach

Bold zebra prints run rampant: from cabanas to bar counters, daybeds to board games. A pop-up boutique offers chiffon kaftans, straw totes, and monogrammed swimwear. The atmosphere? Relaxed, refined, and unmistakably chic.


Valentino at Palazzo Avino, Amalfi Coast

Ravello (Amalfi Coast) — Palazzo Avino Clubhouse by the Sea

Valentino wraps the Amalfi coast in its signature red: umbrellas, cabanas, yacht upholstery, loungers, even steps leading to the sea feel curatorial yet leisurely, like a red-tinged cinematic summer itself.


Louis Vuitton at Le Bar Louis Vuitton, Taormina

Taormina, Sicily — Terrace Rooftop by the Sea

Opening July 28, this Mediterranean Sky Bar showcases blue-and-white Monogram Limoges porcelain and rope-and-wood seating echoing Ionian waves. Shell-walled backdrops, signature cocktails, and small Sicilian bites create a refined yet relaxed sensory journey above the sea.


Balmain X Pridwin Hotel, NY

Shelter Island, NY — Th Pridwin Hotel

Balmain’s capsule meets East Coast in a black-and-white palette. Signature prints dress the hotel’s pool and gardens. A capsule boutique offers limited-run pieces, all presented in structured Balmain style; elegant, commanding, and tailored to perfection.


Burberry x Casa Jondal Beach, Ibiza

Ibiza — Casa Jondal Beach Club

Burberry brings its cobalt-blue TB Monogram collection to Casa Jondal. Sun loungers, sofas, beach towels (even the parasols) echo the interlocking TB logo in deep ocean hues. A pop-up store next door sells summer-ready pieces - from swimwear to bucket hats - set against mirrored walls and digital canvas displays.


Loro Piana × La Réserve à la Plage

Saint‑Tropez — La Réserve à la Plage

Expected to debut soon, this collaboration showcases Loro Piana’s minimalist luxury: cashmere-paneled cabanas, striped linen loungers, and a boutique filled with oversized sun hats, raffia totes, and fine linens; an embodiment of Riviera ease.


METT Bodrum × FARFETCH

Bodrum — METT Hotel & Beach Resort

FARFETCH brings fashion to the Folie Sun Deck with sunny yellow loungers, a curated beachwear pop-up, and a digital twist—QR codes on every cabana link directly to the METT Vacation Edit, styled by regional tastemakers. On weekends, the energy ramps up with live DJs, themed parties, and signature cocktails (including a custom FARFETCH mocktail), blurring the line between resort and runway.

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