Carpets and rugs have long been synonymous with warmth and comfort, often seen as winter essentials that add a cosy touch to any space. However, Cocoon Fine Rugs has redefined the role of rugs in our homes, making them an all-season design statement. Since its inception in 2009, Cocoon has established itself as a leader in the handmade rug industry, bringing luxury and craftsmanship into living spaces. The founders, Ayush and Smriti Choudhary channel their deep passion for design and heritage into every rug, blending traditional artistry with contemporary aesthetics. Based in Mumbai, India, the brand has carved out a distinct niche with sophisticated designs and modern interpretations of classic Persian rugs, crafted from the finest silk and wool.
Ayush and Smriti Choudhary
The Cocoon Fine Rugs flagship store in Worli, Mumbai, is more like an art gallery, with each rug acting as a piece of art ready to enhance your home’s personality. Smriti and Ayush Choudhary mastered the intricate art of rug-making and, in response to market demand, expanded their offering to include the more accessible Cocoon Rugs Pret collection. This playful and youthful line introduces affordable luxury, ensuring that quality craftsmanship is no longer reserved for the elite. The collection brings vibrancy and energy into any home, offering stylish designs at a more attainable price point.
In the wake of the pandemic, Smriti and Ayush noticed a trend: young couples moving into rented spaces wanted their homes to feel aesthetically appealing but were searching for more affordable décor options. At the same time, a rise in second-home ownership meant people were looking for stylish ways to furnish their spaces. The Pret collection was born out of this demand. As Smriti explains, Cocoon Fine Rugs Pret offers "ready-to-enjoy, accessible luxury." The range is full of bold designs and vibrant colours that can breathe life into any room. From abstract shapes to an eclectic mix of materials and textures, the rugs showcase a global influence while remaining rooted in tradition.
What makes Cocoon Pret truly special is its ability to combine quality with affordability. Using materials like cotton, wool, jute, and even recycled saree silk, the collection ranges in price from INR 20,000 to INR 1,50,000. Despite the more modest price tags, the rugs maintain their luxurious appeal, with tufted and knotted varieties offering both aesthetic charm and tactile pleasure. The real distinction between the Fine Rugs and Pret collections lies in the knotting process—the finer the rug, the more intricate the knots. The Pret range also introduces earthy jute rugs in trans-seasonal tones, ideal for both winter and summer, ensuring that they are not just seasonal but timeless additions to any home.
In terms of design, Cocoon Pret offers a broad spectrum—from minimalist, neutral palettes to vibrant, bold patterns. The rugs range from earthy tones like beige, cream, and maroon to deeper shades of olive green and dark blue, ensuring there’s something for every style. Whether geometric, abstract, or traditional, these designs add a dynamic touch to any space. And the beauty of these rugs doesn’t just stop at the floor—they can easily be used as wall hangings, bringing texture and personality to a room.
Cocoon Fine Rugs has a rich history of collaborating with top interior designers and fashion houses, including Ashiesh Shah, Studio PKA, Falguni Shane Peacock, and JJ Valaya. The brand’s customisation options also allow homeowners to tailor rugs to their specific needs, further enhancing the bespoke appeal of Cocoon.
With flagship galleries across Mumbai, Delhi, Hyderabad, Bangalore, Jaipur, and Kolkata, Cocoon Fine Rugs continues to lead the way in luxury carpets. Whether you're looking to add a statement piece to your living room or a cosy touch to your bedroom, Cocoon Fine Rugs offers designs that combine tradition, luxury, and modern flair, transforming your home into a work of art.
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