16 New Watch Launches That Deserve a Spot on Your Wishlist

This season, brands are digging into their history and bringing back old designs with a fresh twist, while others are teaming up with artists and musicians to create watches that feel more like art than mere watches. There are watches inspired by football, tributes to jazz legends, hand-embroidered dials, and even graffiti-style designs. Some brands that had almost disappeared are making a comeback, while smaller independent watchmakers are trying bold colours and ideas. What ties them all together is that they're not just about telling time anymore; they're about craftsmanship and storytelling. Here are seventeen new watch releases worth adding to your wishlist.

Hublot Big Bang Reloaded — UEFA Champions League Titanium Ceramic

Hublot taps into football fever with a Big Bang built for the UEFA Champions League. The titanium and ceramic case houses Hublot's signature skeletonised movement, giving fans a front-row seat to the mechanics inside. Bold, sporty, and unapologetically loud, this piece captures the same intensity as a stadium on final night. It's a collector's crossover, part watch, part trophy. For anyone who lives and breathes the beautiful game, this is as close as it gets to wearing the tournament on your wrist.

Franck Muller x Loes Van Delft

Franck Muller's signature tonneau case becomes a canvas in this striking collaboration with Dutch pop artist Loes Van Delft. Diamond-set bezels frame a graffiti-inspired dial bursting with colour and character — playful, rebellious, and instantly recognisable as high art. The purple leather strap ties the whole piece together with quiet luxury against the loud dial. It's proof that haute horlogerie doesn't have to take itself too seriously. The Franck Muller × Loes Van Delft collection features four variations in pink and blue. Each colour offers two styles: one with a diamond-set dial for added brilliance and one without for a more graphic expression.

A genuine wearable art piece for collectors who want their watch to start a conversation.

Breitling x Miles Davis

A tribute to one of jazz's greatest icons, this Breitling Navitimer channels the spirit of Miles Davis with vintage-inspired styling and unmistakable pilot's watch DNA. To mark the 100th birthday of Miles Davis, Breitling is releasing the limited Navitimer B09 Chronograph 41 Tribute to Miles Davis. This watch is inspired by the 1960s model he wore. The caseback features "One of 500" and "Miles Davis Centennial." Buyers can choose between a warm-toned brown calf-leather strap or a unique Air Racer bracelet. With only 500 pieces available, the Navitimer B09 Chronograph 41 is a must-have for collectors and fans of fine watches.

Gucci Horsebit Collection

Gucci brings its most iconic emblem to the wrist with the Horsebit Collection, transforming the brand's signature equestrian hardware into an elegant timepiece silhouette. The polished steel link bracelet flows seamlessly into the horsebit motif, creating a piece that feels more like jewellery than a watch. Understated yet unmistakably Gucci, it's designed for those who want luxury with instant brand recognition. The clean dial keeps the focus on the architectural bracelet design. A perfect everyday-luxury statement for the fashion-forward wrist.

H. Moser & Cie. Pioneer Centre Seconds — Sun Berry

H. Moser & Cie. continues its reputation for daring colour with the Sun Berry dial, a vivid purple sunburst finish paired with a punchy yellow rubber strap. This design takes a brave step away from classic watch styles, showing that independent Swiss brands can really explore color in their designs. The fumé dial sparkles in the light, changing color from different angles. The leaf-shaped hands glow with yellow Super-LumiNova®, which is also found on the matching inner flange. With a bi-directional pawl winding system, partially see-through bridges, and at least three days of power reserve, this watch blends technical features with everyday usability. Simple markers help keep attention on the stunning dial.

Tissot Désir Moonphase

The Tissot Désir Moonphase brings romantic complication to an accessible price point, pairing a deep blue dial with a moonphase display framed in polished steel. Roman numerals and a sunburst finish give it old-world elegance, while the sturdy bracelet keeps it grounded in everyday wearability. It's the kind of watch that feels far more premium than its price tag suggests. Classic, dependable, and quietly beautiful.

Montblanc Star Legacy Nicolas Rieussec Chronograph — Limited Edition 100

Montblanc honours chronograph pioneer Nicolas Rieussec with this limited edition.Inspired by Nicolas Rieussec’s 1821 invention—the world’s first inking chronograph—the new Montblanc Star Legacy Nicolas Rieussec Chronograph turns a piece of watchmaking history into a seriously stylish timepiece. Limited to just 100 pieces, it pairs a polished rose-gold case with a detailed dial inspired by Rieussec’s original device, complete with his signature, sketches and Parisian references. There’s also a dual-time function for keeping tabs on another time zone. Finished with a black calf-leather strap inspired by a fountain-pen nib, it’s a modern tribute to the man who quite literally helped “write” time. A genuine grail piece for those who value heritage over hype.

Gallet — Two Hundred Years, Now Manufactured by Breitling

One of horology's oldest names returns to the spotlight as Gallet marks two centuries of watchmaking, now under Breitling's stewardship. The relaunch introduces four collections: the Flying Officer, designed for world travel; the Multichron Pilot, built for changing conditions and exploration; the Multichron Sport, inspired by racing and off-road pursuits; and Gallet Classics, a trio of vintage-inspired chronographs celebrating the brand’s history. Expect colourful details, interchangeable straps and plenty of old-school charm. The anniversary Classics include tributes to the Yachting Big Eye, Multichron 45 and Silverlight. For collectors who appreciate watchmaking history, this comeback is more than nostalgia, it's a genuine second act.

TAG Heuer Monza Flyback Chronograph

Fifty years, one iconic racing watch—and TAG Heuer is celebrating the Monza’s big birthday with a seriously sporty update. Limited to just 500 numbered pieces, the new Monza Flyback Chronograph nods to the original 1976 model while bringing it firmly into 2026. The TAG Heuer Monza returns with flyback functionality, channelling its motorsport racing origins in a sleek, all-black aesthetic. Its one-of-a-kind marbled finish means no two watches look exactly alike.

The flyback complication allows for rapid chronograph resets, a functional nod to its racetrack heritage. Clean typography and tachymeter styling keep the focus on performance-driven design. This is a watch for those who want motorsport pedigree without shouting about it.

OMEGA Speedmaster 38MM

The Omega Speedmaster 38 is getting a fresh update, with seven new versions that bring the beloved smaller-sized chronograph even closer to the iconic Moonwatch. The refresh keeps things clean and sporty, swapping the old oval subdials for rounded ones and trimming back the dial text for a sleeker finish. There are plenty of options, from classic black and crisp white to warm “cappuccino” tones, icy blue and mother-of-pearl. Two diamond-set versions turn up the glamour with 52 diamonds on each bezel, while Moonwatch-inspired five-link bracelets complete the look. Inside, six models feature a date, while one keeps things beautifully simple without it. It's proof that heritage models can evolve without losing their identity. A stunning option for those wanting Moonwatch DNA in a daintier package.

Chopard L.U.C 1963 Heritage Chronograph & L.U.C 1963 Heritage Regulator

Chopard doubles down on vintage inspiration with this pairing, a heritage chronograph and a regulator-style dial, both rooted in 1960s design language.The L.U.C 1963 Heritage Chronograph is limited to just 25 numbered pieces and features a beautifully hand-finished manual flyback movement—a watchmaking flex for those who appreciate what’s happening beneath the dial. Also limited to 25 pieces, the L.U.C 1963 Heritage Regulator offers a more understated take on traditional Haute Horlogerie. Its 40mm case is crafted from ethical 18-carat white gold, paired with a silver-toned dial and clean, easy-to-read layout. A duo built for those who collect stories as much as timepieces.

Vacheron Constantin — Métiers D'Art, Tribute to the Animal Kingdom

Vacheron Constantin’s new Métiers d’Art Tribute to the Animal Kingdom collection turns the watch dial into an unexpected canvas for art. Created as part of the Maison’s “One of Not Many Crafts Programme,” the series brings together six artisans whose work interprets wildlife through their own speciality, creating six one-of-a-kind artistic visions. The result? Tiny wildlife scenes that turn each watch dial into a miniature work of art. A feathered snake, glass octopus, origami manta rays, embroidered tiger, paper crocodile and Woodenwings, a fierce falcon crafted from 12 different types of wood, bring the collection to life.

Baume & Mercier Clifton Collection

Baume & Mercier is giving its classic Clifton collection a cool new update with two limited-edition watches, both finished with an eye-catching ice-blue guilloché dial. The first is a 39mm automatic with a date, while the second is a 40mm automatic with a perpetual calendar for a more elevated take. Inspired by the elegant watch designs of the 1950s, both feature refined proportions, a domed sapphire crystal and clean Arabic numerals. Inside, the Maison’s Baumatic movement delivers an impressive five-day power reserve, along with everyday magnetic resistance. Vintage-inspired but decidedly modern, these new Clifton editions bring a fresh wash of colour to a timeless classic.. Clean baton markers and a slim case profile keep the design timeless rather than trend-driven. A dependable, elegant choice for collectors building a versatile watch rotation.

Gaurav Mehta — Raja Ravi Varma's Ganesha Watch

Jaipur Watch Company's Gaurav Mehta merges Indian artistic heritage with horology in this striking dial, reproducing Raja Ravi Varma's iconic Ganesha painting in miniature detail. The gold case and woven strap elevate the piece into ceremonial territory, blending devotional art with fine watchmaking. It's a rare intersection of cultural storytelling and mechanical craftsmanship, appealing to collectors who want something deeply personal and rooted in heritage. Every detail on the dial reflects painstaking miniature artistry. A standout piece for those seeking watches with genuine cultural resonance.

Panerai New Luminor Marina PAM01707

Panerai's Luminor Marina returns in a rugged black ceramic case with the brand's signature crown-guard and oversized Arabic numerals for maximum legibility. Panerai’s new Luminor Marina PAM01707 puts a modern spin on the brand’s unmistakable 1960s-inspired design. The pared-back dial skips the date for a cleaner, more vintage feel, while warm beige Super-LumiNova glows green in the dark. Finished with a brown vintage-style calfskin strap and an additional black rubber option, it’s equally at home on land or at sea.

Bvlgari x Vianney Halter — Octo Finissimo

At Geneva Watch Days 2026, Bvlgari is putting titanium in the spotlight. Three new expressions explore its possibilities: the Octo Finissimo Dual Time × Vianney Halter, an unexpected meeting of Italian design and avant-garde watchmaking; the Octo Finissimo Dazzle, where laser-engraved patterns create an almost hypnotic optical illusion; and the new Bvlgari Titanio collection, introducing GMT and chronograph models to the sporty Aluminium family. Layered subdials and complex time displays showcase serious mechanical ambition, appealing directly to hardcore watch collectors. The industrial-meets-artistic design language sets it apart from anything else in Bvlgari's lineup