What Are Labubu Dolls and Why Is Everyone Obsessed With Them?

You’ve probably already seen that cheeky little creature dangling off handbags across Instagram and TikTok — a fuzzy, wide-grinned plush that’s somewhere between adorable and slightly creepy. If not, we’d be honestly surprised. This little troublemaker is called Labubu, and it’s become the must-have accessory for fashion lovers everywhere.

At first glance, it might look like a mischievous little creature straight out of a fantasy film — all fuzzy fur and a cheeky grin — but don’t be fooled. From fashionistas to pop royalty, everyone’s falling for its quirky charm. Even Dua Lipa and Rihanna have been spotted proudly flaunting theirs. Whether you find it cute, chaotic, or completely bonkers, there’s no denying it: Labubu is having a major moment.

What is the Labubu?

Labubu was originally dreamt up over a decade ago by Hong Kong-born artist Kasing Lung as part of a collectable toy line called The Monsters, brought to life by Chinese toy brand Pop Mart. Think mischievous elf-meets-mini monster, with high pointy ears, a toothy grin, and a heart that means well, even if it accidentally gets into trouble. According to Pop Mart, despite its mischievous looks, “Labubu is very kind-hearted and always wants to help others while accidentally doing bad things.” 

But the toy’s real stardom kicked off in 2019 when Pop Mart released Labubu as a physical vinyl figure. It already had a loyal fanbase in Asia, but everything changed in 2024 when BLACKPINK’s Lisa posted her Labubu on Instagram — and just like that, the Internet couldn’t get enough. Rihanna, Dua Lipa, and a whole host of stylish influencers soon joined the fan club. Labubu dolls began popping up on Birkin bags, Bottegas, and even runway looks, with designers like Coach, Simone Rocha, and Bottega Veneta giving a nod to the playful accessory trend. This trend shows no signs of slowing down; in fact, it appears to be growing.

Bag charms have been having a revival lately, with the fashion crowd leaning into the idea of personalising their arm candy. Think of it as “Jane Birkin-ing” your handbag — adding trinkets and tokens that reflect your vibe. And Labubu? It's the ultimate finishing touch. Whether you’re dressing down in jeans and an oversized blazer or heading to brunch in a floaty dress, adding a Labubu charm brings a touch of “I-don’t-take-myself-too-seriously” cool. Style tip? Clip one onto a classic tote or vintage leather bag to create contrast. It’s fun, unexpected, and a total conversation starter.

If you’re wondering how to style this furry friend without looking like you raided a toy store, here are some quick tips to make Labubu work with your wardrobe:

Bag Bling, but Make It Cute

The most popular way to style Labubu? As a bag charm. Clip it onto your luxury tote, mini crossbody or even your gym bag. The contrast between high fashion and the toy’s cheeky appearance is what makes the look pop.

Grunge it up

Labubu pairs unexpectedly well with streetwear—think oversized hoodies, cargos, and chunky sneakers. It adds a playful twist to an otherwise androgynous look. Bonus points if your outfit includes fun textures like faux fur or metallics.

Monochrome Moments

Labubu comes in a range of colours and costumes. Match your toy’s look with your outfit palette t

Clip It Anywhere

Beyond bags, try attaching Labubu to a belt loop, backpack, or even using it as a unique hair accessory.

Pair With Pop Aesthetics

The Labubu craze aligns beautifully with the Y2K and coquette revival. Style it alongside platform shoes, heart-shaped sunglasses, or pastel coords for a full-circle fashion moment.

Even royalty and stylists are in on it, with many calling it “fashion’s current obsession.” The charm is loud, loveable, and a little bit chaotic — exactly what fashion’s craving right now.

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