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The Era Of Brand Collaborations: 6 Latest Luxury Collection Drops In September 2023

From watches to fashion, beauty and eyewear, it's the era of brand collaborations. Arushi Sakhuja

It is the era of brand collaborations. After 2022, set a new record for retail collaborations, the trend continues to have a strong hold even in 2023. Product drops and brand collaborations grow to new heights every year. Brands across industries are embracing the power of drops and collaborations to reach new audiences, build hype, and boost brand affinity. It's clear collaborative drops are here to stay. We've rounded up the hottest new drops for September 2023.

Swatch X Blancpain

Swatch and Blancpain have collaborated to create five new dive watch models that pay tribute to Blancpain's legendary Fifty Fathoms and the world's oceans. This partnership is Swatch Group's most recent endeavour, following the success of their Omega editions. Blancpain's Fifty Fathoms, which dates back to 1950, holds a special place in dive watch history thanks to CEO Jean-Jacques Fiechter's passion for diving.

The Bioceramic Scuba Fifty Fathoms collection replicates all the hallmarks of Blancpain's own diver's watches, including superior water resistance, mechanical movement, a secured rotating bezel, and anti-magnetic protection. These watches are named after the Earth's oceans and feature an illustration of a colourful animal found in each of the five bodies of water, the nudibranch, on the case back. The graphic is also found on the movement's rotor, which allows the watch to recharge automatically as the wearer's wrist moves.

These new Bioceramic Scuba Fifty Fathoms models carry on the brand's legacy, showcasing exceptional water resistance, impressive legibility, and unique designs representing the world's five oceans. These limited-release timepieces will be priced at $400 and will be available starting September 9th at select Swatch stores worldwide. There is a one-watch-per-person-per-day purchase limit.

Paul Smith x Mulberry England

Your New Favourite Accessory Comes Courtesy Of Mulberry x Paul Smith the 10-piece unisex bag collection is a celebration of British style, craft and colour. Paying homage to Paul Smith’s long-held love of stripes and colour, while remaining true to Mulberry’s DNA, there is little not to love about the line that was first previewed at Smith’s autumn/winter 2023 show in Paris earlier this year.

The collaboration between Mulberry and Paul Smith showcases their shared love for heritage style and support for the British creative community. The Mulberry x Paul Smith collaboration features two unique storylines that highlight Paul Smith's iconic use of stripes while honouring Mulberry's heritage DNA. The collection includes a classic black heavy-grain leather bag with striped webbing straps and a pop of colourful lining. Other bags in the collection feature smooth calf leather with a bold colour-blocking theme, incorporating Paul Smith's recently introduced Shadow Stripe design.

The starting point for the collaboration was Mulberry’s timeless Antony bag. Mulberry’s bestselling Antony bag has been reworked for the collection, which also features two brand-new silhouettes, the Antony Clip (a mini cross-body bag) and Antony Tote.

Alongside three sizes of the classic Antony, the collaboration also includes two brand-new silhouettes: the Antony Clip, a mini crossbody bag, and the Antony Tote. Thierry Andretta, Mulberry’s CEO says. “Reflecting our Made to Last ethos and longstanding commitment to manufacturing in the UK, we are proud that every piece in the collection will be made at one of our two carbon-neutral Somerset factories.”

The Singleton Social x Nicobar

A first of its kind of collaboration, whisky brand Singleton has joined hands with lifestyle brand Nicobar to create a unique line of barware, linen, dining ware and home decor accents. Crafted with passion, every piece in The Singleton Social x Nicobar collection is driven by detail and a joy of discovery. Celebrating Singleton's iconic hue Turquoise, the collection reflects the colour seamlessly.

With this collection, enhance your tablescape and serve in style. Being a host is no more a task, rather a simple joy. Think coasters, stirrers, chip and dip platters, trays, bowls, mugs or photo frames, these home decor elements stand the test of time.

The Singleton Social is a community of tastemakers and seekers united in their pursuit of an epicurean way of life. Driven by curiosity and experimentation, they come together to discover and savour bold experiences.

Swarovski x EssilorLuxottica

Swarvoski- embellished sunglasses and glasses? Yes, please! Making dreams a reality, Swarovski has partnered with EssilorLuxottica to unveil a full new collection of premium sunglasses and opticals.

Inspired by some of Swarovski’s most iconic pieces, the collection designed by creative direction of Giovanna Engelbert features statement shapes and brilliantly faceted crystals to sleek metals and signature touches, each piece captures the bold and joyful elegance of Swarovski.

From cat-eye frames to oversized ones and oval-shaped frames, the collection has something for both men and women. Keeping the trend quotient high, it champions Swarovski’s mastery of colour. Playful and luminous, these styles are enriched with Swarovski’s iconic brand colours, these instantly infuse a dose of style to your look.

Tanishq X Tarun Tahiliani

Fashion and jewellery go hand in hand, especially when it comes to opulent Indian couture. The grandeur can only be justified with glistening precious stones and intricately embellished ensembles. Leading jewellery brand Tanishq has joined forces with veteran designer Tarun Tahilani for a special collection launch named Rivaah. An amalgamation of timeless fabrics & contemporary pieces embodied in exquisite bridal jewellery, the collection thoughtfully curated for metro brides beautifully encapsulates the essence of timeless traditions and cultures that resonate with today's brides.

Rivaah x Tarun Tahiliani promises to marry age-old traditions with modern sensibilities. Drawing inspiration from Tarun Tahiliani's signature embroideries – Chikankari, Kashida, Zardosi, and Diamond – the collection is poised to redefine bridal elegance. Each piece is an embodiment of the bride's individuality, capturing the essence of Tahiliani’s rich archives of iconic embroideries and patterns with Tanishq’s timeless jewellery Karigari techniques. The unique collaboration reflects the spirit of the modern Indian bride. Aiming to cater to her desire for both comfort and style, the collection offers a versatile range suitable for various wedding occasions – from the grand ceremony to intimate gatherings. The collection features unique designs where opulence merges with extravagance creating a stunning array of jewellery that resonates with culture and tradition while addressing the contemporary preferences of today's brides. The collection is meticulously designed with intricate and unique karigari techniques like Rawa, Filgree, Chandak and enamel work along with coloured stones piroi for brides who seek exclusivity and uniqueness in their wedding ensembles. The delicate patterns and effortless artistry highlight the rich origin of these Karigari techniques.

Speaking on the launch of ‘Rivaah x Tarun Tahiliani, Mr Ajoy Chawla, CEO Jewellery Division at Titan Company Limited said, “This collection gracefully captures the essence of age-old traditions while embracing the evolving tastes of the new-age brides. Marrying traditional techniques with modern sensibilities, it draws inspiration from Tahiliani's iconic embroideries, promising to redefine bridal elegance with Tanishq's timeless jewellery craftsmanship.” Speaking on the partnership, Tarun Tahiliani said, “We’ve done jewel-like embroideries for years so it was a match made in heaven for me to collaborate with Rivaah by Tanishq – a name synonymous with incredible craftsmanship, unwavering trust, and reach across the country.

Lancome x Louvre

A beauty collaboration that will delight beauty and art lovers alike. French beauty brand Lancôme has teamed up with the Louvre Museum on a limited-edition skincare and make-up collection. The 'Lancôme x Louvre' collection, created by Lisa Eldridge takes inspiration from nine masterpieces featured in the Parisian museum as well as the museum's lights and colours.

The limited-edition collection features 6 products wrapped in stories of femininity – four shades of L’Absolu Rouge Matte lipsticks, a new take on the iconic bottle of the Advanced Génifique serum, and the five-pan Richelieu Wing face and eye shadow palette, each wrapped in the imagery of a classic piece from Paris’s world-famous museum. The creamy Celestial Rose lipstick, for example, features a depiction of the sculpture La Nymphe Echo by Lemoyne Saint Paul printed on its cap.

Françoise Lehmann, general manager at Lancôme International, added: "At Lancôme, beauty is a living art; beauty itself, as a personal ritual, is the way to express oneself and stand out in a way that transcends ever-changing standards.


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