A Multi-Sensory Experience At Louis Vuitton's Pop-Up Hotel in London
- Arushi Sakhuja
- 9 hours ago
- 4 min read
London's Mayfair street is buzzing with excitement as a new "hotel" lands in town. Louis Vuitton brings its hotel pop-up experience to the city, following its global journey, from Shanghai to Seoul, Soho to Bangkok, the Louis Vuitton hotel pop-up celebrating 130 years of the iconic Monogram. The Louis Vuitton Hotel London, opened on April 24,2026 and will be through the summer until June 21, 2026, at 28 Berkeley Square, London W1J 6EN, United Kingdom.
Moving away from traditional retail, this is an experiential space spread across three stories allowing customers to engage with the brand in a sensorial way. With a café, bar, exhibition it and shop blurs retail, hospitality and information.
Beyond the British-double doors lie a myriad of rooms dedicated to some of Louis Vuitton’s most-recognised styles, including Speedy, Keepall, Noé, Alma, and Neverfull. You enter the space through the Keepall Lobby, a space inspired by the iconic travel bag from 1930. Here a check-in desk is the focal point of the townhouse’s street-level space,with Louis Vuitton key chains don the insides of an arch, while a vriety of colour variations and iterations of the Keepall bag are on displaye beside it. At the far end, a dedicated concierge offers repair, restoration and personalisation for Louis Vuitton bags. At the lobby guests can also browse through the brands travel accessories, and a series of postcards, inspired by vintage travel posters, sits at the entrance, ready to be scribbled on.
Keepall Lobby; Image Credit: Louis Vuitton
At the heart of the Louis Vuitton Hotel London is Café Alma — named after the 1992 bag inspired by Place de l’Alma in Paris— located on the first floor. The interiors channels art deco geometry with Parisian elegance and London’s energy overlooking Berkeley Square. Open Monday to Sunday, 11am till 7pm, Café Alma offers a seasonal menu, spanning a two-course déjeuner to afternoon tea. Think leisurely Signature Luncheons, a beautifully done Monogram Afternoon Tea, and spontaneous “Monogram Moments” (champagne or tea, your call).
On the menu of the Signature Lunch (£65 per person) is a seasonal two-course format that feels light but indulgent. Think mains like a buttery lobster roll with celeriac rémoulade, a classic chicken Caesar elevated with a Monogram Parmesan tuile, or a fresh spring tomato carpaccio layered with melon, white asparagus or truffle-Parmesan fries and apple and hazelnut with praline and brown butter caramel. It’s British produce, done with a polished Parisian touch. For a more British experience the Monogram Afternoon Tea (£95 per person) is recommend especially thanks to the Monogram patisseries and freshly baked scones, alongside the same signature desserts. t’s indulgent, photogenic, and very much an experience, not just tea. and for moments when you want just a little sip, the Monogram Moments (from £26) are perfect offering just a quick, chic pause.Choose between The Sweet Moment (tea or coffee with a Monogram entremet) or The Champagne Moment (a glass of R de Ruinart with dessert).
Café Alma; Image Credit: Louis Vuitton
The next floor reveals yet another adventure. This is the Speedy Room designed as a glamorous hotl suite. Plush sofas, a colour scheme that matches Louis Vuitton's iconic monogram colours brown and tan. Behind a mirrored door is a gold-drenched Safe Room, spotlighting the Speedy P9: a colourful, a contemporary reinterpretation of the classic by Men's Creative Director Pharrell Williams.
Nearby is a dedicated vanity room punbctuated with a deep maroon colour scheme whihc presents the house’s latest beauty launches, including lipsticks and fragrances, as objets d’art,
Speedy Suite and Vanity Room; Image Credit: Louis Vuitton
Housed on the same floor is another exciting space at the Louis Vuitton Hotel London dedicated to the iconic carry-all Neverfull. This space ties the retail experince to fitness — the Neverfull gym! Why a gym? It points to the 800gms tote’s strength capable of carrying up to 100 kilograms; proving the bags endurance, strength, liightness and versatilitiy.
Neverfull Gym; Image Credit: Louis Vuitton
As guest go down the stairs, they can soak in the house’s heritage from the art-adorned walls of the Louis Vuitton London Hotel, and also discover a subterranean secret. Located on the lower ground floor is Bar Noé, an intimate Champagne bar that pays tribute to the bag created in 1932 at the request of a champagne producer, to carry five bottles of bubbly. The selection of champagne is as fine as the space itself, expect options like R de Ruinart to Dom Pérignon Vintage 2015, alongside irreverent cocktails including a chocolate Old Fashioned and a Bellini 1885 with morello cherry purée.
In essence, every details at the Louis Vuitton pop-up hotel in London is an ode to the brands everlasting legacy. And it is indeed a "hotel" that you would never want to check out from.
Louis Vuitton’s London Hotel Pop-Up Experience
Address: 28 Berkeley Square, London W1J 6EN.
Timings: Opening hours are 11am to 7pm, Monday to Saturday; 12pm to 6pm, Sunday.
Bar Noé is open until 11pm on Thursday, Friday and Saturday evenings.
For more information, visit louisvuitton.com.
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