Kim Jones Powerpact Debut Fendi Couture Collection SS'21

Updated: Feb 3

Fendi's Spring/Summer 2021 depicts Virginia Woolfe’s book Orlando and the Bloomsbury set to perfection

A week has passed since the newly appointment Fendi Artistic Director, Kim Jones, unveiled his debut collection, but we can't deny that we're still in awe of the show. The first artistic director to be appointment after Karl Lagerfeld, this marks Jones first-ever womenswear line. While the creations definitely left us wanting them all, the show brought together all the iconic supermodels showcasing the importance of family–both real and chosen. From Cara Delevingne, Naomi Campbell, Christy Turlington, Kate Moss and even Demi Moore, all we can say is the gang was all there.


Reflecting on transcendent romance and timeless creativity, for his debut Fendi collection Kim Jones draws on the renegade British sensibility of the Bloomsbury Group while paying homage to the storied history of the Roman maison. For Fendi Couture Spring / Summer

2021,a neutral colour palette reigned supreme while emphasising romance and androgyny. The collection was characterised by tones of white, beige, grey and black. Sharp tailored ensembles were beautifully juxtaposed by delicate, feminine in flowy fabrics and flirty silhouettes. Using a mix of sheer fabric embellished with pearls, metallics, net and the marble inspired print, every piece perfectly depicted the Virginia Woolfe’s book Orlando and the Bloomsbury set that were the foundational elements this couture collection were built on. Ornately beaded boots and hand-painted heels paid homage to motifs discovered at Charleston farmhouse, while the embroidered embellishments on gowns were adaptation of the Vanessa Bell and Duncan Grant frescoes. woven jacquards and on silken gowns, hand-beaded tailoring, and marbles were key components in the collection’s visual language. Continuing the legends legacy, Karligraphy monograms taken from Lagerfeld’s final collection were beaded onto boots.


Set in an almost dreamlike world, models walked down a runway while surrounded by a maze of glass boxes with trees and marble like patterning.The couture collection not only celebrates Jones first womenswear line, but also makes a strong case for introducing gender nonspecific pieces at its core. Scroll through to see the key looks.



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