Isha Jajodia's Rose Room Dream to Continue at the Hyundai India Couture Week 2024

NIFT graduate Isha Jajodia has been enamoured with fashion since a young age, often found immersing herself in fashion magazines and runway shows. This passion led her to found Rose Room (formerly Rose Room Couture) in 2014. Over the past decade, the brand has become synonymous with a vintage aesthetic, embodying timeless grace and femininity.

A significant milestone for Isha and her brand was their debut at India Couture Week last year. Following the success of her romantic and edgy collection, 'Romantic Reverie', at FDCI India Couture Week 2023, she is poised to captivate the runway again this year with 'Art of Eternity'. This season, her collection draws inspiration from the beauty of nature intertwined with the elegance of French architecture. Describing her new line, Isha shares, "It’s a blossoming garden in the heart of Paris." The romance of the city of love and the sheer magnificence of seasonal blooms are the essence of her latest collection. "Every time I travel, whether within India or abroad, I tend to notice intricacies that stay with me. When I get to my drawing board, these memories come flooding back," she explains.

Isha's awe for French architecture and her dedication to preserving traditional craftsmanship, like chikankari, are evident in 'Art of Eternity'. The collection seamlessly blends the fluid lines and flamboyance of French design with the intricate artistry of Indian embroideries, resulting in a bridal collection that epitomizes old-world beauty and modern aesthetics. Bold silhouettes bring a modern edge to classic bridal wear, portraying the personality of a Roseroom muse magnificently.

As Rose Room by Isha J gears up for the Hyundai FDCI India Couture Week 2024, we talk to the brand's founder Isha Jajodia about what to expect.

Tell us about your ICW 2023 debut, and how it feels to return to the Hyundai India Couture Week 2024.

It's an honour to be back, and the entire team is brimming with gratitude and excitement for this prestigious event. This season, I am eager to see how the latest collection, 'Art of Eternity', ignites the audience's imagination

Are there any new techniques or materials you have experimented with for your news collection showcasing at the Hyundai India Couture Week 2024?

The design elements of this collection echo my philosophy that fashion must endure, be timeless, and enhance the wearer in every way. That's where I bring in the timeless craft of chikankari paired with lace—blending delicate lacework with the intricate craftsmanship of chikankari to infuse grace, refinement, and traditional artistic elements into each piece

How do you balance contemporary sophistication with classic elegance in your designs?

In my hands, contemporary sophistication dances with the spirit of timeless elegance. This exquisite waltz is orchestrated through meticulous craftsmanship, a symphony of exquisite materials, and design elements that transcend the fleeting whims of fashion. Each creation is a testament to the finest fabrics, their textures a whispered promise of luxury. Intricate details, be it the delicate flourish of embroidery or the whisper-soft caress of lacework, adorn each garment, a testament to the artistry that breathes life into these masterpieces. Ultimately, my creations are more than mere garments; they are empowering expressions of beauty, designed to ignite a sense of elegance and luxurious confidence within the wearer.

In crafting this collection for the Hyundai India Couture Fashion Week 2024, what were the obstacles you encountered?

Crafting our new collection posed several challenges, especially in sourcing the right materials and selecting the best fabrics. We aimed for excellence, which meant finding materials that not only met our aesthetic standards but also aligned with our commitment to sustainability. Despite these obstacles, I'm thrilled to share that everything fell into place beautifully. I'm excited for you to see our collection—it's a culmination of hard work, creativity, and dedication to quality.

What role does comfort play in your couture pieces, and how do you achieve it without compromising on style?

In the realm of couture, comfort is not merely an afterthought. It's the very foundation upon which elegance is built. At Roseroom, meticulous attention to detail elevates our creations to an unparalleled level of comfort. The finest fabrics, soft as a whisper and breathable as a summer breeze, are meticulously chosen. Each garment is a symphony of flawless tailoring, its form a perfect echo of the wearer's body. Imported, whisper-soft laces and other embellishments are incorporated with a discerning eye, ensuring they enhance rather than encumber. Impeccable craftsmanship is the invisible thread that binds these elements together.

Can you share a moment from your journey that stands out as particularly rewarding or transformative?

Reflecting on achieving milestones like dressing celebrities, showcasing at ICW alongside top couturiers last year, and receiving the Elle Influential Award has been profoundly rewarding. Each hurdle we've overcome, big or small, brings immense happiness. I'm filled with gratitude for my incredible team, whose dedication has been pivotal in securing features across all top publications.

You've dressed many top celebrities. How do you approach creating bespoke pieces for them, and how does it feel to see your designs on such influential figures?

At RoseRoom Couture, my clientele transcends mere customers – they become muses. Each woman who walks through our doors embodies the spirit of an icon, their trust a testament to the power of our designs. I take immense pride in crafting garments that sing in perfect harmony with their unique style, allowing them to be the truest versions of themselves when adorned in a RoseRoom creation. These are not simply women; they are forces of nature, radiating strength, confidence, and individuality that burns as bright as a thousand suns.

How do you see the future of Roseroom evolving, and what are your goals for the brand in the coming years?

The Rose Room story is just beginning. We're poised to compose a future filled with captivating themes, groundbreaking techniques, and inspiring collaborations. Our designs are more than garments; they are empowering anthems celebrating diversity and igniting self-expression. We believe clothing should be a powerful tool, a canvas for a woman's unique style, and a celebration of her heritage

What message do you hope to convey to women through your designs, and how do you envision them feeling when they wear a Roseroom piece?

Our creations are not just mere garments; they are vibrant tapestries woven with the threads of diversity. Each piece serves as a canvas, empowering the wearer to paint their individuality upon it, fostering a blossoming of confidence. We believe in the transformative power of beauty, but not just the kind that adorns the outside. Our designs aim to ignite a flame within, a celebration of cultural heritage that empowers each woman to embrace her unique spirit and stride forth into the world, a vision of self-expression personified.

Want to know more about the event, here is the entire schedule.