It's not that Valentine's Day is overrated; it's boring how we've narrowed its scope. Falling into the marketing ploy of the week itself, most view Valentine's Day in a specific light. This time, we choose to celebrate it differently.

From reworking Indian craft to expanding into new categories, Anamika Khanna reflects on the journey of AK|OK, its global growth, and what lies ahead.

Valentine's Day is just around the corner. With every store wrapped in red balloons and a massive arrangement of bouquets, it’s about time we start brainstorming the gifting options from this season’s fresh lot. Something that will outlast the flowers it accompanies and become fonder like the emphasis it carries.